Category Archives: Brand Management

Brands in Trauma: Oscars 2022

I won’t chastise the Academy award winner for casting himself as the lead antagonist during a mediated performance by a peer, for I am reminded of Ekhardt Tolle’s concept of pain-body. That being said, I think it is important to remember that trauma is cyclical and Entertainment brands – individual and organisational, have a responsibility to manage their performances in the workplace, because when they don’t someone is assaulted.

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It’s time to re-think your approach to Social.

I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural

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‘Tis the Season for Christmas Ads

In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only is it beautifully shot, its

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Forget the rest: OREO take out Super Bowl 2013 Ad of the season

Only minutes after a post Beyonce power failure sent half the stadium into pitch darkness and the Ravens and 49ers back to the dressing sheds, the clever kids at Oreo tweeted this advertising gem. Contextually relevant marketing communications – what’s not to love?

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Sportsmanship or Competition Failure?

WARNING: Some sports fans may find the following footage offensive. For die hard competitors, this video could be deemed a sporting failure. Why? Because Ivan settled for second, failing to capitalise on a faltering race leader. However, in sport, as in life, it’s the little things that make all the difference. So if I was a European-based athletic brand wanting

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New Media Advertising: Coca Cola 2020

I was originally excited about this piece of creative. Then I watched it. I am still struggling to see how this is ‘new, let alone something to strive for in 2020 – 8 years in the future! Messaging should always have stretch. Storytelling should always be robust and timeless… Come on corporate lions, let’s think outside the agency capabilities #IDareYou

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