In the US Super Bowl advertising can make and break careers.
In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas.
This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner.
Not only is it beautifully shot, its originality is decidedly refreshing… and VERY clever.
Don’t take my word for it though, judge for yourselves… and enjoy:
Emirates nail it again! #Brilliant #LoveCleverCreatives
Only minutes after a post Beyonce power failure sent half the stadium into pitch darkness and the Ravens and 49ers back to the dressing sheds, the clever kids at Oreo tweeted this advertising gem.
Contextually relevant marketing communications – what’s not to love?
WARNING: Some sports fans may find the following footage offensive.
For die hard competitors, this video could be deemed a sporting failure.
Why? Because Ivan settled for second, failing to capitalise on a faltering race leader.
However, in sport, as in life, it’s the little things that make all the difference.
So if I was a European-based athletic brand wanting to promote integrity in sport and the gem of sportsmanship, I’d be meeting with Ivan and his team to develop synergies sooner rather than later.
Such is the business of sport.
It took a little over 8 years and 1 billion people before Facebook made its first brand ad:
Proof that contextually relevant brands and services intrinsically motivate to engagement…?
Not bad for an 8 year old 🙂
According to the New York Times, this is what the first 200 million looked like:
Wonder how long it will take to reach 2 billion… 12-18 months? #StrangerThingsHaveHappened #WatchThisSpace 😀