AI & Social issues marketing in Australia
AI-powered chatbots can help people with anxiety and depression by engaging in personalised conversations and providing resources to manage their mental health
Read moreCategory Archives: Brand Management
Artificial Intelligence in Marketing: Benefits, Challenges, and Future Implications
Artificial intelligence (AI) is transforming the way businesses operate, providing new opportunities to engage customers and drive growth.
Read moreA.I in Australia
As AI technology continues to evolve, while we will see even more innovative applications of this technology in Australia and around the world. As citizens, government officials and business owners who is looking to who, what and where to practice, use, apply and manage all the possible implications and activities of AI?
How are we ensuring that it is sustainably harnessed in alignment with the Australian constitution?
Or has that moment in time already passed us by and like social media, what will be will be and policy and protections will only be imposed post crisis?
Read moreBrands in Trauma: Oscars 2022
I won’t chastise the Academy award winner for casting himself as the lead antagonist during a mediated performance by a peer, for I am reminded of Ekhardt Tolle’s concept of pain-body. That being said, I think it is important to remember that trauma is cyclical and Entertainment brands – individual and organisational, have a responsibility to manage their performances in the workplace, because when they don’t someone is assaulted.
Read moreIt’s time to re-think your approach to Social.
I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural
Read more‘Tis the Season for Christmas Ads
In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only is it beautifully shot, its
Read moreSport Sponsorship Gold
Emirates nail it again! #Brilliant #LoveCleverCreatives
Read moreLife with Chanel
Forget the rest: OREO take out Super Bowl 2013 Ad of the season
Only minutes after a post Beyonce power failure sent half the stadium into pitch darkness and the Ravens and 49ers back to the dressing sheds, the clever kids at Oreo tweeted this advertising gem. Contextually relevant marketing communications – what’s not to love?
Read moreSportsmanship or Competition Failure?
WARNING: Some sports fans may find the following footage offensive. For die hard competitors, this video could be deemed a sporting failure. Why? Because Ivan settled for second, failing to capitalise on a faltering race leader. However, in sport, as in life, it’s the little things that make all the difference. So if I was a European-based athletic brand wanting
Read more
Tiffanny Junee 
You must be logged in to post a comment.