AI & Social issues marketing in Australia
AI-powered chatbots can help people with anxiety and depression by engaging in personalised conversations and providing resources to manage their mental health
Read moreCategory Archives: Strategic Communications
Artificial Intelligence in Marketing: Benefits, Challenges, and Future Implications
Artificial intelligence (AI) is transforming the way businesses operate, providing new opportunities to engage customers and drive growth.
Read moreBrands in Trauma: Oscars 2022
I won’t chastise the Academy award winner for casting himself as the lead antagonist during a mediated performance by a peer, for I am reminded of Ekhardt Tolle’s concept of pain-body. That being said, I think it is important to remember that trauma is cyclical and Entertainment brands – individual and organisational, have a responsibility to manage their performances in the workplace, because when they don’t someone is assaulted.
Read moreNSW and the ‘Let It Rip’ Leadership
Just over two months later, on 15 December 2021 – mere hours after the Director-General of the World Health Organisation, Dr Tedros Adhanom Ghebreyesus announced ‘…vaccines alone will not get any country out of this crisis’- the newly-minted NSW Premier and insolvency tax lawyer, Dominic Perrottet eliminated the mandate on hotel quarantine, reduced the number of contact tracers and health workers at Covid-19 testing sites, removed the mandate on mask wearing, social distancing and other preventative measures against the health advice of the Australian Medical Association, and the NSW Chief Health Officer.
Read moreFACEBOOK SHOWS IT’S CLAWS, as google shows some class
Google and Facebook are two Artificial Intelligence behemoths. To them, we are data points and have been for the better part of two decades. There is nothing that we think, do, say or act that they don’t have a detailed account of somewhere in the abyss of data that is ‘the cloud’. So as the Australian Government leads the first
Read moreFB shows it’s claws
Google and Facebook are two Artificial Intelligence behemoths. To them, we are data points and have been for the better part of two decades. There is nothing that we think, do, say or act that they don’t have a detailed account of somewhere in the abyss of data that is ‘the cloud’. So as the Australian Government leads the first
Read moreDo’s & Dont’s for Principals @ P& C
The key to success for NSW Primary School Principal’s at P&C meetings is to remember as an ex officio member you do not have a right of veto or the right to gag P&C Association or sub-committee discussions.
Read moreIt’s time to re-think your approach to Social.
I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural
Read moreIs Email the Darth Vader of Modern Business Communications?
Convergence can only occur where comfort resides. Email is the connector. The access point for new media platforms and devices. For the first decade of ‘social’ it has been email, but what’s next…?
Read more‘Tis the Season for Christmas Ads
In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only is it beautifully shot, its
Read more
Tiffanny Junee 
You must be logged in to post a comment.