Category Archives: Strategic Communications

Brands in Trauma: Oscars 2022

I won’t chastise the Academy award winner for casting himself as the lead antagonist during a mediated performance by a peer, for I am reminded of Ekhardt Tolle’s concept of pain-body. That being said, I think it is important to remember that trauma is cyclical and Entertainment brands – individual and organisational, have a responsibility to manage their performances in the workplace, because when they don’t someone is assaulted.

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NSW and the ‘Let It Rip’ Leadership

Just over two months later, on 15 December 2021 – mere hours after the Director-General of the World Health Organisation, Dr Tedros Adhanom Ghebreyesus announced ‘…vaccines alone will not get any country out of this crisis’- the newly-minted NSW Premier and insolvency tax lawyer, Dominic Perrottet eliminated the mandate on hotel quarantine, reduced the number of contact tracers and health workers at Covid-19 testing sites, removed the mandate on mask wearing, social distancing and other preventative measures against the health advice of the Australian Medical Association, and the NSW Chief Health Officer.

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FACEBOOK SHOWS IT’S CLAWS, as google shows some class

Google and Facebook are two Artificial Intelligence behemoths. To them, we are data points and have been for the better part of two decades. There is nothing that we think, do, say or act that they don’t have a detailed account of somewhere in the abyss of data that is ‘the cloud’. So as the Australian Government leads the first

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FB shows it’s claws

Google and Facebook are two Artificial Intelligence behemoths. To them, we are data points and have been for the better part of two decades. There is nothing that we think, do, say or act that they don’t have a detailed account of somewhere in the abyss of data that is ‘the cloud’. So as the Australian Government leads the first

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It’s time to re-think your approach to Social.

I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural

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‘Tis the Season for Christmas Ads

In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only is it beautifully shot, its

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Snap gains sight, as it farewells chat

Snapchat launches Spectacles – its video and audio recording wearable for funsters and parents… While the yet to be discussed personal security implications of Spectacles is yet to be  acknowledged, let alone realised by the majority, they hint towards a very near future of integrated wearables. Much in the same vein as mobile phones effortlessly transformed into smartphones and an extension

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Context Matters

A timely reminder to never underestimate: the importance of context the power of media technologies to misconstrue intent “Happiness is when what you think, what you say, and what you do is in Harmony.” Mahatma Gandhi. pic.twitter.com/SoLszHQrgF — Tiffanny Junee (@TiffannyJunee) September 14, 2016 (One does hope the Duke and Duchess don’t mind being used in this instructive context)  

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