In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only is it beautifully shot, its
Read moreSnapchat launches Spectacles – its video and audio recording wearable for funsters and parents… While the yet to be discussed personal security implications of Spectacles is yet to be acknowledged, let alone realised by the majority, they hint towards a very near future of integrated wearables. Much in the same vein as mobile phones effortlessly transformed into smartphones and an extension
Read moreA timely reminder to never underestimate: the importance of context the power of media technologies to misconstrue intent “Happiness is when what you think, what you say, and what you do is in Harmony.” Mahatma Gandhi. pic.twitter.com/SoLszHQrgF — Tiffanny Junee (@TiffannyJunee) September 14, 2016 (One does hope the Duke and Duchess don’t mind being used in this instructive context)
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It was important to me to develop a quality and individualised solution for people to learn and evolve their skill set in a ‘safe place’.
Read moreEmirates nail it again! #Brilliant #LoveCleverCreatives
Read moreEarlier in the week I received an inmail via LinkedIn from the overachieving Mr Paul McCarthy, letting me know his new book, Online Gravity had been released. Very generously, he forwarded a copy via post. I first met Paul at a social media conference we were both presenting at last year and I was suitably excited for him. Last night, before heading
Read moreThe creative arts enable us to feel, be, dream and learn all at once. An Hungarian shadow theatre troupe had a story to share and thanks to the commercial platform of reality television, they could. As could a Ukranian couple who also practice the art of storytelling with their bodies and hearts. #TheGrandStoriesOfLifeToldMagnificently
Read moreAthletes and Management behaving badly. It’s nothing new. Recent developments in Australian sport make you wonder, why? when? and how? Why are athletes calling press conferences to ‘state’ their position, prior to official discussions with their employer? Why are professional sporting bodies calling press conferences, prior to the completion of official investigations? When did these ‘scare them into submission’, ‘air
Read moreAir NZ are fabulous at integrated marketing communications. The Bear Grylls safety brief is the latest example of how a company makes old information we’ve all heard a million times, fun, relevant and engaging. The Bear Essentials of Safety. Check out our latest safety video starring @beargrylls #AirNZBear youtube.com/watch?v=LnM7xu… via @flyairnz — Air New Zealand (@FlyAirNZ) February 26, 2013
Read moreOnly minutes after a post Beyonce power failure sent half the stadium into pitch darkness and the Ravens and 49ers back to the dressing sheds, the clever kids at Oreo tweeted this advertising gem. Contextually relevant marketing communications – what’s not to love?
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Tiffanny Junee 
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