‘Tis the Season for Christmas Ads

In the US Super Bowl advertising can make and break careers.

In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas.

This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner.

Not only is it beautifully shot, its originality is decidedly refreshing… and VERY clever.

Don’t take my word for it though, judge for yourselves… and enjoy:

#UrWelcome

Snap gains sight, as it farewells chat

Snapchat launches Spectacles – its video and audio recording wearable for funsters

and parents…

While the yet to be discussed personal security implications of Spectacles is yet to be  acknowledged, let alone realised by the majority, they hint towards a very near future of integrated wearables.

Much in the same vein as mobile phones effortlessly transformed into smartphones and an extension of mankind, are Spectacles the next step in new media?

#WatchThisSpace

In other SnapChat news, SnapChat is no longer and Snap Inc. it is.

‘When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product! Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand’ said Snapchat founder (and Miranda Kerr’s finance), Evan Spiegel.

‘Changing our name also has another benefit: when you search for our products it will be easier to find relevant product information rather than boring company information or financial analysis. You can search Snapchat or Spectacles for the fun stuff and leave Snap Inc. for the Wall Street crowd 🙂

Given the recent intro of Spectacles, it seems not only a timely re-brand, but a prelude to a product range of integrated wearables.

Snap Inc.’s approach, also highlights the importance of search in locating company products, no matter what the size, shape or form of your company.

History is made @ #SB50

When the Carolina Panthers took the field for SuperBowl 50, it was the first time ever, ranked #1. The fact it was at Levis Stadium, probably meant it tasted a little sweeter.

While the media fixated on the oldest starting quarter-back in SuperBowl history, the Bronco’s 39 year old Peyton Manning’s arm strength and possible storybook career ending with a championship ring (which would also see him claim another record 200 games);

Sports lovers settled back from sponsor – led commentary to consider the stats and if a herd of (Denver) Broncos really is strong enough to defeat a pride of (Carolina) Panthers.

Out of context, this type of talk might get one investigated by animal services, in sportstalk – it’s the most logical question of the year.

Based on form, and the rise of the Panthers, you might be likely to give them a headstart, but this is Super Bowl and on game day anything can (and usually does) happen.

The Super Bowl pre game hype is all about the advertisers, and while the revealing of the Super Bowl ads are a huge part of game day, the focus turns to the form, fitness and delivery of the players and how they deal with the pressures on the SB50 field.

Well…at least until The Pepsi Halftime Show – featuring Coldplay, Beyonce and Bruno Mars begins.

The Mother of Little Monsters, Lady Gaga – was a walking tribute to the nations flag and the consummate professional artfully delivering a rousing rendition of Star Spangled Banner.

The accompanying fighter jet fly over reinforcing what we already know: there isn’t a bigger spectacle on the annual sporting calendar than the NFL’s SuperBowl.

Where even the players have to wait 10 minutes or so after running onto the field – while the coin toss is conducted with NFL legend Joe Montana doing the honours this year – for play to get underway.

But when the kick-off whistle finally blows and the bucking Broncos take an early lead with the meeting of the first and second picks of the 2011 NFL draft,  Newton and Miller wrestling the ball loose for Johnson to head over the line (in his 70th career game) for his first career Touch Down- and the first of #SB50 in only the 7th minute of play…

SuperBowl 50 really is where history is being made…

Half Time:

The #PepsiHalfTimeShow featuring a Coldplay, Bruno Mars, Beyonce #MashUp was a true entertainment highlight that set the Twittersphere alight.

Full Time: Denver Broncos 24 def Carolina Panthers 10

#MPV @ #SB50 = Denver Broncos’ Von Miller #58

History is made:

 

  • Von Miller, LB, #SB50 stats: Tackles 50, Sacks 2.5 Forced Fum 2]
  • Denver Broncos quarter-back, #18 Peyton Manning earns 2nd SB victory in career
  • Manning equals NFL’s 200 game record at SB50
  • Manning’s SB50 stats: COMP 13 ATT 23 YDS 141 TB 0 INT 1
  • Denver Broncos coach, Gary Kubiack is the first man in the history of SB to have played with the team he’s now coached to #SB50 victory.
  • Coach Kubiack, joins D. McCafferty, G. Seifert and J.Gruden to be the 4th head coach to win a SuperBowl in his 1st year with the team.

Air New Zealand Marketing = One of the Best

Air NZ are fabulous at integrated marketing communications.

The Bear Grylls safety brief is the latest example of how a company makes old information we’ve all heard a million times, fun, relevant and engaging.