AI & Social issues marketing in Australia
AI-powered chatbots can help people with anxiety and depression by engaging in personalised conversations and providing resources to manage their mental health
Read moreCategory Archives: Advertising
Artificial Intelligence in Marketing: Benefits, Challenges, and Future Implications
Artificial intelligence (AI) is transforming the way businesses operate, providing new opportunities to engage customers and drive growth.
Read moreStop Nurturing Your e-Brand on social
If you do this… You’re signing up for this… And that’s okay, if you understand how the digital ecosystem works. Since 1920’s Australians have been encouraged to consume. Initially through the power of print media, then radio and television. Convenience has driven consumption of products and services for a hundred years, but somewhere in the last decade, you and
Read more‘Tis the Season for Christmas Ads
In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only is it beautifully shot, its
Read moreSnap gains sight, as it farewells chat
Snapchat launches Spectacles – its video and audio recording wearable for funsters and parents… While the yet to be discussed personal security implications of Spectacles is yet to be acknowledged, let alone realised by the majority, they hint towards a very near future of integrated wearables. Much in the same vein as mobile phones effortlessly transformed into smartphones and an extension
Read moreThe best ad of Euro 2016
Sport Sponsorship Gold
Emirates nail it again! #Brilliant #LoveCleverCreatives
Read moreHistory is made @ #SB50
When the Carolina Panthers took the field for SuperBowl 50, it was the first time ever, ranked #1. The fact it was at Levis Stadium, probably meant it tasted a little sweeter. While the media fixated on the oldest starting quarter-back in SuperBowl history, the Bronco’s 39 year old Peyton Manning’s arm strength and possible storybook career ending with a championship ring (which
Read moreLife with Chanel
Air New Zealand Marketing = One of the Best
Air NZ are fabulous at integrated marketing communications. The Bear Grylls safety brief is the latest example of how a company makes old information we’ve all heard a million times, fun, relevant and engaging. The Bear Essentials of Safety. Check out our latest safety video starring @beargrylls #AirNZBear youtube.com/watch?v=LnM7xu… via @flyairnz — Air New Zealand (@FlyAirNZ) February 26, 2013
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Tiffanny Junee 
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