Category Archives: Digital Next Comms

U love my memes, but find safety online a drag

I find our little world perplexing. So many wonderful people, yet so few active citizens. I say this, because for the past decade or so, I have been researching social media and new tech. With a decades worth of data catalogued across most industries, I can tell you – hand on heart – Organic community growth on social networking platforms

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FB shows it’s claws

Google and Facebook are two Artificial Intelligence behemoths. To them, we are data points and have been for the better part of two decades. There is nothing that we think, do, say or act that they don’t have a detailed account of somewhere in the abyss of data that is ‘the cloud’. So as the Australian Government leads the first

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FACEBOOK SHOWS IT’S CLAWS, as google shows some class

Google and Facebook are two Artificial Intelligence behemoths. To them, we are data points and have been for the better part of two decades. There is nothing that we think, do, say or act that they don’t have a detailed account of somewhere in the abyss of data that is ‘the cloud’. So as the Australian Government leads the first

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Getting (back) on the Digital Leadership horse

I recently asked a friend (and former colleague) for feedback on my newly minted CV. It’s been a while between interviews. After 20 plus years in corporate, relaunching brands and working with some of the leading individual, team and organisational brands in the world, I’d turned my focus towards balancing my corporate experience with academia as my biological clock ticked

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Tips for e-Commuting

Many people struggle with working from home or e-commuting to work, because the idea and function of the office is an embedded practice with purpose in our everyday lives. For a lot of us, the office is our ‘escape’. A refined and productive social engagement that is directly attributable to our financial success. However, working from home provides the ability

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Stop Nurturing Your e-Brand on social

If you do this… You’re signing up for this… And that’s okay, if you understand how the digital ecosystem works. Since 1920’s Australians have been encouraged to consume. Initially through the power of print media, then radio and television.  Convenience has driven consumption of products and services for a hundred years, but somewhere in the last decade,  you and I

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It’s time to re-think your approach to Social.

I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural

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‘Tis the Season for Christmas Ads

In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only is it beautifully shot, its

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Context Matters

A timely reminder to never underestimate: the importance of context the power of media technologies to misconstrue intent “Happiness is when what you think, what you say, and what you do is in Harmony.” Mahatma Gandhi. pic.twitter.com/SoLszHQrgF — Tiffanny Junee (@TiffannyJunee) September 14, 2016 (One does hope the Duke and Duchess don’t mind being used in this instructive context)  

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