Category Archives: Digital Next Comms

Stop Nurturing Your e-Brand on social

If you do this… You’re signing up for this… And that’s okay, if you understand how the digital ecosystem works. Since 1920’s Australians have been encouraged to consume. Initially through the power of print media, then radio and television.  Convenience has driven consumption of products and services for a hundred years, but somewhere in the last decade,  you and I

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It’s time to re-think your approach to Social.

I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural

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‘Tis the Season for Christmas Ads

In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only is it beautifully shot, its

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Context Matters

A timely reminder to never underestimate: the importance of context the power of media technologies to misconstrue intent “Happiness is when what you think, what you say, and what you do is in Harmony.” Mahatma Gandhi. pic.twitter.com/SoLszHQrgF — Tiffanny Junee (@TiffannyJunee) September 14, 2016 (One does hope the Duke and Duchess don’t mind being used in this instructive context)  

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Up all night thanks to Online Gravity

Earlier in the week I received an inmail via LinkedIn from the overachieving Mr Paul McCarthy, letting me know his new book, Online Gravity  had been released. Very generously, he forwarded a copy via post. I first met Paul at a social media conference we were both presenting at last year and I was suitably excited for him. Last night, before heading

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Social Tech and Pro Sports: When Fans Turn Ugly

Social Technology enables access: to the good and the down right ugly of fandom. A friend, who is new to the Twitterverse sent a copy of this tweet to me today via email, with his proposed Twitter response… Thanks for your support man! #classy RT @YOUNGSTOWN4LI4E .@Mark_Sanchez F*** YOU HOPE YOU TEAR YOUR ACL ON FRIDAY — Mark Sanchez (@Mark_Sanchez)

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