Category Archives: Management

AI & Social issues marketing in Australia

AI-powered chatbots can help people with anxiety and depression by engaging in personalised conversations and providing resources to manage their mental health

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A.I

Artificial intelligence (AI) is an interdisciplinary field of computer science that focuses on the development of intelligent machines capable of performing tasks that typically require human intelligence, such as learning, reasoning, problem-solving, decision-making, perception, and natural language processing. AI algorithms enable machines to learn from data, recognize patterns, and make predictions or decisions based on the available information. The field

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Brands in Trauma: Oscars 2022

I won’t chastise the Academy award winner for casting himself as the lead antagonist during a mediated performance by a peer, for I am reminded of Ekhardt Tolle’s concept of pain-body. That being said, I think it is important to remember that trauma is cyclical and Entertainment brands – individual and organisational, have a responsibility to manage their performances in the workplace, because when they don’t someone is assaulted.

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Tips for e-Commuting

Many people struggle with working from home or e-commuting to work, because the idea and function of the office is an embedded practice with purpose in our everyday lives. For a lot of us, the office is our ‘escape’. A refined and productive social engagement that is directly attributable to our financial success. However, working from home provides the ability

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Up all night thanks to Online Gravity

Earlier in the week I received an inmail via LinkedIn from the overachieving Mr Paul McCarthy, letting me know his new book, Online Gravity  had been released. Very generously, he forwarded a copy via post. I first met Paul at a social media conference we were both presenting at last year and I was suitably excited for him. Last night, before heading

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How do I shut down Twitter?

The mere question rings alarm bells. Moreso when reports out of the recent HMV experience suggest they were the words of HMV’s marketing director as HMV’s official twitter account was hijacked by disgruntled staff. I’m no lawyer, but there is a reason internal communications are structured and handled differently than its external counterpart. There are legal, political and economic repercussions

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