Category Archives: Conflict Communications

Brands in Trauma: Oscars 2022

I won’t chastise the Academy award winner for casting himself as the lead antagonist during a mediated performance by a peer, for I am reminded of Ekhardt Tolle’s concept of pain-body. That being said, I think it is important to remember that trauma is cyclical and Entertainment brands – individual and organisational, have a responsibility to manage their performances in the workplace, because when they don’t someone is assaulted.

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