Category Archives: Communications

FACEBOOK SHOWS IT’S CLAWS, as google shows some class

Google and Facebook are two Artificial Intelligence behemoths.

To them, we are data points and have been for the better part of two decades.

There is nothing that we think, do, say or act that they don’t have a detailed account of somewhere in the abyss of data that is ‘the cloud’.

So as the Australian Government leads the first real push back on these artificial intelligence (don’t be distracted by the marketing term social networking) companies, we have real insight into the intent of the organisations.

Now while the ACCC approach wasn’t the most refined. It was an unprecedented approach that sort to protect Australian interests online.

The response of the two organisations to the proposed News Media Bargaining Code was telling indeed.

Alphabet (on behalf of an all too arrogant Google Australia) could work with the concerns and come out in support of proactively nurturing locally produced news content.

Facebook, like all great white entities of entitlement, pulled it’s service without prior warning.

In a complete show of disregard let alone respect for the Australian community who have so loyally supported the business since its inception.

So if we’re smart, the question we should be asking:

Is Facebook an essential business need?

While that will take some habit breaking and reshaping across both the facebook and INSTAGRAM platforms, it might be a long overdue worthy consideration.

Facebook dropping the emergency services pages this morning – as part of their decision to cease providing Australians (both individual citizens and publishers) access to news content, following the new media laws coming into effect overnight, is exactly the type of ‘big end of town’ play that media organisations have been doing to advertisers for years.

But they don’t just cut news services.

Bloggers will no longer be able to share their musings via the FB related platforms.

What’s great about it (if you choose to think outside the square), is social media managers and their superiors might actually see how they have been building their brand and adding VALUE to another entities asset ALL THIS TIME. for them to SELL BACK TO THEM!

Question is, will they be ballsy enough to say NO MORE and invest capital in building self managed and controlled assets, trusting in their own capacity and knowledge of market to amplify their messages effectively and efficiently in favour of the convenience of contrived community…?

Wake Up People! This is your time to REALLY shine!

I double dare ALL media and marketing managers to Tell Facebook to f*ck Off. To cut the necessity of them from their advertising budgets and support Australian grown media.

Why?

We’ve all given Facebook enough data these past 17 years.

They’ve got more than enough info on how we think, feel and do than they could ever use.

So back yourselves, get creative and stop relying on the convenience of the Facebook algorithm.

Build your own assets and insulate your business – for the first time in a couple of decades!

To those of you who find this a bitter pill to swallow… comment below so we can engage in informed and respectful debate.

Otherwise, it can be assumed you agree with me.

#ThereisNoSuchThingasSustainedOrganicFacebookGrowth #PayToPlay

#ShortTermPain for LongTermGain

#ThankYouFacebook

PM provides inspiration to help US, HELP our kids thru 2020

This morning, PM Morrison provided Australian parents an early Christmas present with the announcement of the NSW/NT/NZ travel bubble.

While the PM was doing this, I was engaged in a deep conversation with medical professionals about the mental health crisis affecting our school kids in Sydney and the increased number of suicides of our northern sydney teens in 2020.

Any suicide is one too many, but frankly it shocked me into a frenzy of hypotheses, which sort to understand the impact of previous school and social shutdowns.

While it is unprecedented in our lifetime, the experience of ‘shutdown’ is ripe in Australia’s national memory.

You see, 2020 is not the first time Australian school children have lost the privilege of an education in a school environment.

In World War II, students 1-6 only attended schools in the mornings. Kindergarten students not at all and this was only in those regions who could open due to a teacher shortage.

Heading to the archives to see how government, schools and families approached the closure of schools during World World II, I stumbled across this:

Imagine if our current world leaders – both near and far – took a leaf out of PM Curtain’s book…

Tips for e-Commuting

Many people struggle with working from home or e-commuting to work, because the idea and function of the office is an embedded practice with purpose in our everyday lives.

For a lot of us, the office is our ‘escape’. A refined and productive social engagement that is directly attributable to our financial success.

However, working from home provides the ability to balance all the parts of our lives that matter.

This is something that has ‘really hit home’ for a lot of corporates during C-19 lockdown.

When e-commuting, it is important to recognise there will be a time of fumbling through schedules, due dates and deliverables until you adapt to the new way of scheduling and master the new tools for colleague/ mentor/ client communications and productive engagement.

What you will also soon come to realise is you finally have the supports and tools for establishing that sometimes elusive work/life balance. why? Because now you have the tools and in most cases, the company’s support.

So what are your new tools…?

  1. Flexibility – something most adjust to with ease, even if they are lovers of detailed daily lists and schedules.
  2. Autonomy – many find this a motivator
  3. Responsibility – many fail of manage tasks to completion in isolation, without realising this is a key area for showcasing their leadership capabilities.
  • Know the privilege you enjoy.
  • Be well Organised.
  • Set aside place to work – ideally not at the kitchen table, but away from others and further distractions. allocate a room and it also becomes a tax deduction #WinWin
  • Manage your time – Don’t also be on, connected or available. Set a well-defined working hours. Allocate tasks to time then once you’ve done so, advise your colleagues of any deadlines for collaborations or due dates for submissions. Although some e-commuters resist, a daily work schedule is your best friend in the e-commuting scenario.
  • Back yourself – This is how you counter balance stagnation when ‘the boss is away’ scenario. Back yourself to know what you are doing and how your contribution moves the business forward towards it’s success.
  • Proactively manage your stress – after all, our greatest weapon against it[stress], is our ability to choose one thought over another.
  • Exercise each day – you don’t have to run a marathon or pump iron everyday, but just going for a walk around the block every morning can provide both physical well being and mental clarity.
  • Dress for success – even if you are in a tracksuit, make sure it is clean, ironed, stain- free, your face is washed, teeth are brushed and your hair is combed and styled. You’ll feel ready to succeed.

Good luck!

xo Tiff

If you have any other tips, you’d like to share please do so in the comments section

It’s time to re-think your approach to Social.

I spent a day with some of the brightest young minds in advertising last week.

The similarities

All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia.

Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural ropes at some of Australia’s biggest agencies.

All were social coordinators, social leaders, the agencies’ ‘social experts’.

Yet, throughout the course of the day, I felt myself go through all the stages of grief.

I took the next day off to get my head back into production mode and (as luck would have it) I was surrounded by social marketing and social media practitioners who also shattered my new media soul into a thousand pieces when they started telling me How2 Social through buzz phrases, which included (but painfully was not limited to) ‘personal brand’ in the same breath as ‘authenticity’ and ‘social measurement’ as Facebook metrics.

Over two separate days in two completely different environments, my grief was confounded.

Why?

In the short space of two days, it became abundantly clear that current practice is merely a hybrid of the platform ‘certified’ sales pitches. A regurgitation and adaption of the papers we were writing and the presentations we were giving back in 2012…

OVER FIVE YEARS AGO!

(and yes, I know I’m screaming, but seriously…?!)

Discussions around social media have traditionally been driven by the available technology, or social community management issues that have arisen through the event of participation.

Traditionally, advertising and media agencies have worked behind a thin veil of creative agency presenting ‘the solution’ as the requisite bridge between product/ sterile company and desired consumer.

Sadly however, a large percentage of Advertising, PR, Communications and Media Agencies are entrenched in outdated business practice when it comes to production for and distribution on social.

If these company representatives are anything to go by, even the agencies who have re-badged their Art Director to Creative Lead are missing the point somewhat entirely!

This only compounds my grief as Australian agencies should be leading the global creative charge in this space (and no don’t point me to the self-congratulatory industry statues corporations spend millions to win each year).

Creatives have the opportunity to lead, rather than dwell.

Directors have the opportunity to integrate and showcase, rather than merely direct traffic.

Oh.. and to the Preditors (the hybrid being that is both producer and editor) let’s make a concerted effort to lose the jargon.

It’s not about what you call yourself, it’s what you say and do that drives impact.

Is Email the Darth Vader of Modern Business Communications?

In a world where instant communications and engagement is rapidly becoming the norm, email is taking on all the traits of a dark lord in the making.

Electronic mail (e-mail) started out as a powerful and useful tool that brought speed and (for the most part) brevity to industrial and corporate communications. However, it is rapidly transforming into the disgruntled Jedi of communications.

Email is a dark art in workplace solutions. A habitual norm. Administratively heavy, it sucks precious time and resources from your everyday.

and yet… for all its operational inefficiencies it still seems to work for the majority.

Mobility has ensured access to the dark lord of ICT communications. Smartphones have ensured access to webmail a standard… in effect minimising the mobile digital divide, by giving cross-generational comfort on these new platforms and devices.

In this form, email is the connector. The access point for new media platforms and devices.

Convergence can only occur where comfort resides.

For the first decade of ‘social’ it has been email, but what’s next…? 

What’s able to fill the void? Is SMS or IM enough? or is non-regulation the biggest obstacle here…?

Non-regulation, poor regulation and the non-specific zones of the internet environment are our biggest foes.

Not just for business, but for governments and citizens as well.

There are no robust legal structures in place that currently nurture nor protect the individual online, let alone small business.

In over a decade there has been very little movement towards reform as monetising the internet remains the priority.

LinkedIn – the largest professional network where people have been putting their personal information for free for the last decade is now owned by a multinational corporation in Microsoft.

I find it strange that no one is questioning the personal cost of such a merger… perhaps for the majority of us, we’re not switching on to the reality of the evolution of the social networking platform that profiled, connected and enabled market transfers in human terms…. at what cost are we willing to earn a buck?

Let’s hope someday in the not too distant future we all start thinking about and directly addressing the cost of how we ‘settle’ the wild west of the internet.

What are we really willing to relinquish in order to earn a buck?

If so, what is the true cost to the individual, team or organisation… society?

Sadly, it’s a question very few are willing to articulate, let alone address with a view to answering

Why?

Because in order to do so, we’d have to acknowledge and address not only email as the Dark Lord of the internet, but the deeper, now embedded commercial practices of digital decadence and the new norm of dumbing down and relaxing acceptable standards of entertainment, operations and performance.

Let’s stop being happy with average and strive for great and the impossible again.

 

 

‘Tis the Season for Christmas Ads

In the US Super Bowl advertising can make and break careers.

In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas.

This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner.

Not only is it beautifully shot, its originality is decidedly refreshing… and VERY clever.

Don’t take my word for it though, judge for yourselves… and enjoy:

#UrWelcome

Context Matters

A timely reminder to never underestimate:

  1. the importance of context
  2. the power of media technologies to misconstrue intent

(One does hope the Duke and Duchess don’t mind being used in this instructive context)

 

Introducing my digital baby

As many of you know, last year I earned the privilege of parenthood after giving birth to my first child.

What you may not have been aware of… I also birthed my digital baby: How2 Social – a social education and mentoring platform.

My intent: Give everyone, no matter what their current skill set online, the opportunity to social with confidence.

In the year since, I have been splitting parenting duties between my now toddler and evolving the How2Social business concept while also setting myself the task of getting down and dirty in the back end of the build.

Admittedly, it has taken me a lot longer to get to this point than I originally thought it would, but that in itself has been an invaluable learning for me as well!

Which is why I am so thrilled to be able to introduce you to How2Social.com

Think of it as a concierge for social.

Built for the express purpose of enabling people of all ages and ability in and around social and digital media technology.

In the original stage we are launching with four distinct programs. They are:

  1. The Art of Social Parenting – the parents and guardian’s toolkit for managing their digital families.
  2. Social Business – for small and large organisations developing / refining their social communications.
  3. Social Me – for individuals developing your personal brand online.
  4. Social Sports – the pro athletes and coaches toolkit for building value through social communications.

Each of them are umbrella programs for an array of content specific, social media enabling, practical How2guides with the added and personalised benefit of a dedicated mentor to help you build your skill and confidence while building your brand for personal and/ or professional use.

It was important to me to develop a quality and individualised solution for people to learn and evolve their skill set in a ‘safe place’.

That’s why at How2Social we don’t mass produce solutions.

Each program is specifically tailored to the individual and very specific needs of members wherever they find themselves on the journey that is social.

Membership is free and the programs are intentionally affordable.

When you have a moment, please visit www.how2social.com and if I can assist you in anyway, please don’t hesitate to let me know.

Additionally, if you know anyone who would benefit from How2Social education products and mentoring services, then please forward them my details and ask them to contact me directly.

e: tiff@how2social.com      t: @TiffannyJunee    li: tiffannyjunee

Thank you so much for taking the time to be here with me and celebrate the latest stage of my social technology journey. I am very grateful for your continued support.

xo Tiff xo

 

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