Category Archives: Communications

Brands in Trauma: Oscars 2022

The Academy Awards are an annual industry awards night – an event on the social calendar of some of the highest mediated human products in the world: Hollywood Actors.

The 2022 Awards ceremony proved a timely reminder of the power of the stories we tell ourselves, each other and the organisation’s role in aligning issues to action as they escalate to crisis.

UNDERSTANDING THE ENVIRONMENT

The Academy Awards are traditionally the Academy of Motion Picture Arts and Science‘s ‘Night of Nights’.

An industry celebration, that is preceeded by months of lobbying the people, the performances, the music and the final edits as a whole into the hearts and minds of the judges.

In a process reminiscent of the way politicians pitch themselves to the electorate or international governments justify their response to ‘threats’, The Oscars is the culmination of all of those individual and team efforts being celebrated by the community physically (mediated event).

A place in time where peer recognition is a featured objective across all contributions to the art of storytelling in variant forms and public declaration (Winner/ Nominee).

Where categories matter, success is tangible and economically rewarded via a piece of gold (an Oscar’s statue), resulting in heightened levels of social and economic capital bestowed upon the recipient.

THE EVENT

The 2022 event kicked off with no significant departures from recent history in the sense it celebrated all elements of performance – acting, dancing, singing – by the talented and seasoned industry performers.

There were red carpet fashions and commentary, comedian hosts and musical performances.

As always, there were tributes paid to those passed, as well as, those who continue to contribute despite their personal challenges.

Lady Gaga and Liza Minnelli providing a timely reminder of the way to respect the process and each other. Legends of the Arts old and new, supporting peers through performance missteps with kindness and grace, in five words.

Then there was the Heckler…

2022 Nominee Will Smith, a professional performer (TV and film) dressed for the event by Dolce & Gabbana (promoted on his social media accounts prior to the event) physically and verbally assaulting a comedian during a live performance in which he promoted himself from audience member to speaking part.

The comedian employed for the night by The Academy to present the award for Best Documentary Feature was Chris Rock.

Rock is a professional performer (stage, TV and film) and given he was ‘at work’ on stage, his response to being heckled was as expected by a seasoned professional… however, the heckle came AFTER the physical assault.

The exchange between Smith and Rock is interesting for what it reveals about the impact of self narratives and environmental triggers on social behaviour and socialised modes of engagement.

THE WORKPLACE ASSAULT

Smith laughed along at the GI Jane comment at first, until he saw his wife’s displeasure.

Then he got physical and verbally abusive – repeatedly.

It is worthwhile to note here, The Academy Awards is the equivalent of a work function for BOTH of these men.

One acting professionally, the other one not.

THE INCIDENT

Additionally, it is highly plausible Rock’s script was cleared by the show’s producers prior.

CRISIS MANAGEMENT

It has been reported that Smith was asked to leave the Dolby Theatre, but apparently refused. All of which is yet to be verified publically.

In the business, this is what we call a Crisis Management failure of epic proportions.

In proceeding with the schedule as planned, and not being agile enough on the ground at the event, the organisation (The Academy) empowered Smith.

Accordingly, Smith ‘set the narrative’ to be adopted by the media reporting on it, rather than the story of how The Academy fulfilled their position as a leader of best practice in the Industry.

Security should have restricted unscripted access to the stage.

Having failed to secure the stage, they should have escorted and detained Smith pending the arrival of the authorities.

The questions to ask of the organisation is: Why didn’t they?

The Academy needed to align their actions with their words on social media.

Their inaction at the time of the incident effectively negated any indignation they showed in social media posts.

Instead, they let a physical assault by one member fall through the cracks rather than one to be handled by security and then the relevant authorities.

By giving Chris Rock’s attacker their highest accolade – the title of winner – The Academy also gave him a global platform in which to celebrate and credit his behaviour – past and present – through a constructed narrative and thus dividing their members.

WHY AGILITY IS THE REAL AWARD WINNER

When caught off guard by unscripted moments, producers have to make split second decisions with the information they are given and the intelligence available to them.

Unfortunately for Will Packer, the producer of the 94th Academy awards, this was his first Academy Awards show and he had two legends of the Arts, members of the Academy, a presenter and soon-to-be award winner, in a physical altercation on stage during a live global (and sponsored) broadcast.

In event production and producing terms, this is a perfect storm, for even the most seasoned professional.

However, THIS moment screamed something more than the insult of a comedic pun.

There was a story, that obviously very few were briefed on.

COMMUNICATIONS IS THE KEY

When ‘the shit hits the fan’ (as we say Down Under) response time contracts to now not later.

As a leader, your ability to ’make sense’ and ‘act in knowledge’ relies on your ability to put yourself, your role and your concerns aside, your ability to access ’the facts’ as best known to all and invariably, the quality of both your counsel and communications.

If their social media posts are anything to go by, The Academy was having the right discussions they simply failed to align the words of the organisation to their public facing actions.

THE ABUSER IS GIVEN THE MICROPHONE

Unsurprisingly, Smith rationalised his actions by drawing comparison’s between his actions at the event and those of his character as ‘a fierce defender of his family’.

A narrative swallowed by some of those in the room who cheered but seemingly not, from those present who didn’t need (nor want) anything from him.

AND THE GOLD

As anyone who feels they’ve ‘beaten the system’ Smith basked in the accolades and clung to the gold…

… seemingly tone deaf to the impact of his behaviour on the next generation. His offspring – also a performer – condoning the physical assault and verbal abuse in response to a verbal insult.

Self narratives are important, both internally and externally.

I won’t chastise the Academy award winner for casting himself as the lead antagonist during a mediated performance by a peer, for I am reminded of Ekhardt Tolle’s concept of pain-body.

WHEN PAIN MANIFESTS AS ANGER

Where there is anger there is pain underneath and this is true for EVERYONE – irrespective of the social profile of your job or the size of your bank account.

TRAUMA IS CYCLICAL

Trauma produces trauma – both internally and externally.

Socially we will follow and perpetuate trauma, if we rationalise the narrative and fail to heal from within.

These are the real lessons from the 2022 Academy Awards ceremony for the individual brands.

They also provide a looking glass through which we are able to glimpse the power of the alpha to dominate and lead a mob.

How inaction by the organisation (and peers) in the room at the time enabled the silent mob to remain inactive.

Leaving the target of the assault to weigh the consequences of his reaction at a workplace event while continuing with his presenting duties.

It also provides real insight into how rationalising the narrative has led to larger-scale atrocities being perpetuated throughout history.

Just imagine if we found our voice in the moment, like Denzel.

AND THE OSCAR GOES TO…

Imagine if Will had taken Jada’s lead – visibly displeased but dignified in her seat – we might be talking about the Winner of the Oscar for Best Documentary feature – the award Chris Rock was presenting – Questlove’s Summer of Soul.

NSW and the ‘Let It Rip’ Leadership

When MP Dom Perrottet was appointed NSW Premier on 5 October 2021, his speech was titled:

A new chapter in NSW’s story, one we will write together.

Just over two months later, on 15 December 2021 – mere hours after the Director-General of the World Health Organisation, Dr Tedros Adhanom Ghebreyesus announced ‘…vaccines alone will not get any country out of this crisis’- the newly-minted NSW Premier and insolvency tax lawyer, Dominic Perrottet eliminated the mandate on hotel quarantine, reduced the number of contact tracers and health workers at Covid-19 testing sites, removed the mandate on mask wearing, social distancing and other preventative measures against the health advice of the Australian Medical Association, and the NSW Chief Health Officer.

His priority: strong recommendation for everyone to vaccinate. Obediently, Perottet preferred to reinforce the position of the Liberal National Party’s chief spokesperson, Australian Prime Minister, Scott Morrison, under a spin that fell awkwardly onto ‘letting the people of NSW to take responsibility for their own health practices’.

Two days later, Covid-19 cases in NSW were reproducing at the highest rate that year.

It took less than two weeks for NSW to register 25,000 covid infections per day.

For the first time in our state’s history a politician actually did what he said he would do. He wrote a new chapter in NSW’s story – single-handedly taking us from a ‘model state’ for health crisis management, to the pin up state for what not to do in a health crisis.

Perrottet’s maiden speech as Premier positioned him as ‘the family Premier’ – I suspect because he has a house full of children and he and his lawyer wife have demanding jobs, so they understand what it’s like to be a hardworking two income family on a guaranteed government pension.

Let’s firstly just take a moment for some perspective, as these are emotional times…

On 23 February, 2021 MP Dominic Perrottet wrote a piece titled ‘State of confidence is Key: Economic indicators show the pandemic recovery…’

“…Australia is among a select group of countries to have kept the spread of the COVID-19 virus relatively under control. In Europe, the USA and various other hotspots, daily new cases are still being counted in the thousands, while here we fret about one or two.

“In NSW the prowess of our health system – and most importantly, the amazing NSW Health personnel who have kept raising the bar for testing and contact tracing – has undoubtedly boosted confidence, demonstrating a consistent ability to contain outbreaks as they arise such as on the Northern Beaches at Christmas.

“The approach taken by our Government in tackling both the health and economic challenges has been very much geared towards giving the people of our state as much confidence as possible in the most uncertain period in living memory.

“The impact of a snap five-day lockdown in Victoria was a stark reminder of the constant challenges of COVID and how far and wide decisions made by Governments are felt….

“The challenge for every Government remains the need to balance the health response with the social and economic consequences with every decision we make.

“That’s what is driving our approach, and it’s an important factor in ensuring the people of NSW can face the future with optimism, determination and confidence.”

Under Gladys Berejiklian’s leadership, he had something to hang a medal on.

#BackInTheGoodOleDays

#LetItRip Leadership has spawned #Domicron #PairOfTits and #LetItRip memes

Can’t wait to see what awaits us on 15 February 2022 …

U love my memes, but find safety online a drag

I find our little world perplexing. So many wonderful people, yet so few active citizens.

I say this, because for the past decade or so, I have been researching social media and new tech.

With a decades worth of data catalogued across most industries, I can tell you – hand on heart –

Organic community growth on social networking platforms and apps is a myth

Let me explain…

‘Community’ growth evolves from a value exchange.

When community-based connection moved online it extended our network and when new mobile tech entered our everyday, a new business model emerged to reframe the way we participated – as commodity.

Social technology, enabled us to access a global community of people FOR FREE, effectively evolving ourselves into data.

While enabling the promise of a ready and willing ‘market’ ripe for ‘capture’ and ‘free’.

In algorithmic terms it might have looked like:

TIFF’s ALGORITHM (aka Tiff’s Plan)

Internet connection +safari + BLOGGER = ACCESS & PLATFORM for writing, reading, researching and engaging.

FACEBOOK, TWITTER = FREE community, ENGAGED WATCHERS, LISTENERS, CONVERSATIONALISTS

Social sharing buttons in BLOGGER = OPPORTUNITY for LEARNING, EXPLORING, CONNECTING, ENGAGING, PROMOTING at no-low cost.

… and I was not alone…

From Australian citizen to a global netizen.

My largest ‘audience’ ranged from Europe to the America’s, Asia and The Pacific depending on what I wrote about, when and where I posted.

The WHO, WHAT, WHEN and WHERE was critical to message reception. Nothing new here.

It was as per traditional platform-based mediated communications… except for the potential reach #’s that were now possible.

What wasn’t apparent initially, was the WHY…?

This evolution – largely touted as a communications ‘revolution’ by the industry pushing its wares and those of us researching it – is of itself a wonderful study in the power of language – either alpha or numerical to influence behaviours of animals.

If you look at the animal kingdom and you accept that humans are but one of many mammals within it, we are forced to look for evidence of other species within the ecosystem who have become mediated communities.

While there is a plethora of evidence around animal communities – they appear to be location or sex-based (Feel free to correct me if I am wrong… by posting in the comments below) rather than mediated in any manner shape or form either naturally or animal-made.

Do we honestly think humans – a subgroup of primates within the broader group of mammal species existing on earth within the broader animal kingdom – are the only ones to have connected with tools of amplification and connection?

Or is it merely a case that humans are operating in 0’s and 1’s while whales and dolphins’ preference for sonar within the natural world leads them to another (more sophisticated and possible inter-connected) plane of being…? Are they in the true meta verse and we remain blissfully ignorant to the true tech capabilities that exist in a binary waste dump with CD Roms and iPods?

Meaning, humans are the ones who have reengineered themselves and their ecosystem as data points, in much the same way we learnt to capture the experience of time within a photograph which we then learnt to embellish with joy via photoshop to suit the social context of the time at which it was being consumed…?

A new market reality of commodity as consumer now exists.

As Australian citizens we are willing participants in the ‘evolution’ of the human species from flesh and blood into multiple data points from which behavioural (and more recently biological) patterns are computed before being collated and showcased for profit.

The ‘User’ a tool for learning as much as he is for targeting thanks to the self perpetuating abuse of his privacy through the expulsion of his personal information.

A commercial exchange founded in a ‘test’ motivated from one man’s desire to understand what moves and motivates humans to categorise each other based on physical attributes after a failed date.

Think about it.

Zuckerberg created a US college ‘social’ experiment that utilised a rating system.

From the insights gained, he was able to create the most influential commercial market in the world for individuals, organisations, governments and just as efficiently – their opponents.

A community of exchange. Not of money, although the new business model would ultimately make lots of it – this was non monetary. For the first decade it was binary.

This community ensured it’s longevity by positioning the user as the product and giving them a place of perceived community influence to procure at their leisure according to their needs.

Facebook created the digital playground where humans could connect, be seen, exchange, access and repeat at their convenience at will.

Because it was free and it was a global tool of connection that enabled conversations with friends, colleagues and loved ones around the globe with minimal effort, we became not only the Facebook product, but the contributors to a much larger problem. The ringing of the deathneal on private and personal information security.

Instead of customers craving the product, we the product craved the retail showcase that is the Facebook platform.

It was fun to connect, easy to use, widely available anywhere, anytime. It worked, so to use it was effortless.Additionally, everyone else was using it, so you got access to ‘the inner sanctum’ of their world – or at least, you started to think…

The cost of which is still not yet apparent to the majority, although it will be soon enough.

As products, we shed our privacy and our right to our own behavioural data. After all, what we don’t see, we can’t miss, right?

WRONG!

About a year ago, I stepped off my Social Parenting soap box because ‘adults’ are reluctant to engage is a genuine solution to the dangers of children’s online activity.

Social Parenting was a program borne from my Masters research back in 2010, that encouraged parents to reconsider their children’s use of new social and mobile tech, based on the triad of:

1) neurological immaturity,

2) physiological and

3) psychological health wellness implications (aka blue screen addiction, bullying)

as well as social as the Wild Wild Western Internet.

What I discovered was shocking to me.

Sure, parents and carers would openly talk about it as an issue, but when it came to solutions 9 times out of 10 they would only pay lip service.

I don’t think they know (or don’t particularly care) that they are in fact in breech of their legal duty as legal guardians to an Australian child.

I also suspect the government – both state and federal are also hoping we don’t realise they too are in breech of their duty to Australian citizens.

Acceptable digital practice has for too long now, been constructed by the sales-focused social tech industry.

After 25 years of the commercial internet, it’s time the private information of citizens was protected from mining by the industry because Australian state and federal Governments were actively endeavouring to protect it’s citizenry.

Question is… who is going to step up?

Are you? If so, why? or more importantly, WHY NOT?

FB shows it’s claws

Google and Facebook are two Artificial Intelligence behemoths.

To them, we are data points and have been for the better part of two decades.

There is nothing that we think, do, say or act that they don’t have a detailed account of somewhere in the abyss of data that is ‘the cloud’.

So as the Australian Government leads the first real push back on these artificial intelligence (don’t be distracted by the marketing term social networking) companies, we have real insight into the intent of the organisations.

Now while the ACCC approach wasn’t the most refined. It was an unprecedented approach that sort to protect Australian interests online.

The response of the two organisations to the proposed News Media Bargaining Code was telling indeed.

Alphabet (on behalf of an all too arrogant Google Australia) could work with the concerns and come out in support of proactively nurturing locally produced news content.

Facebook, like all great white entities of entitlement, pulled it’s service without prior warning.

In a complete show of disregard let alone respect for the Australian community who have so loyally supported the business since its inception.

So if we’re smart, the question we should be asking:

Is Facebook an essential business need?

While that will take some habit breaking and reshaping across both the facebook and INSTAGRAM platforms, it might be a long overdue worthy consideration.

Facebook dropping the emergency services pages this morning – as part of their decision to cease providing Australians (both individual citizens and publishers) access to news content, following the new media laws coming into effect overnight, is exactly the type of ‘big end of town’ play that media organisations have been doing to advertisers for years.

But they don’t just cut news services.

Bloggers will no longer be able to share their musings via the FB related platforms.

What’s great about it (if you choose to think outside the square), is social media managers and their superiors might actually see how they have been building their brand and adding VALUE to another entities asset ALL THIS TIME. for them to SELL BACK TO THEM!

Question is, will they be ballsy enough to say NO MORE and invest capital in building self managed and controlled assets, trusting in their own capacity and knowledge of market to amplify their messages effectively and efficiently in favour of the convenience of contrived community…?

Wake Up People! This is your time to REALLY shine!

I double dare ALL media and marketing managers to Tell Facebook to f*ck Off. To cut the necessity of them from their advertising budgets and support Australian grown media.

Why?

We’ve all given Facebook enough data these past 17 years.

They’ve got more than enough info on how we think, feel and do than they could ever use.

So back yourselves, get creative and stop relying on the convenience of the Facebook algorithm.

Build your own assets and insulate your business – for the first time in a couple of decades!

To those of you who find this a bitter pill to swallow… comment below so we can engage in informed and respectful debate.

Otherwise, it can be assumed you agree with me.

#ThereisNoSuchThingasSustainedOrganicFacebookGrowth #PayToPlay

#ShortTermPain for LongTermGain

#ThankYouFacebook

PM provides inspiration to help US, HELP our kids thru 2020

This morning, PM Morrison provided Australian parents an early Christmas present with the announcement of the NSW/NT/NZ travel bubble.

While the PM was doing this, I was engaged in a deep conversation with medical professionals about the mental health crisis affecting our school kids in Sydney and the increased number of suicides of our northern sydney teens in 2020.

Any suicide is one too many, but frankly it shocked me into a frenzy of hypotheses, which sort to understand the impact of previous school and social shutdowns.

While it is unprecedented in our lifetime, the experience of ‘shutdown’ is ripe in Australia’s national memory.

You see, 2020 is not the first time Australian school children have lost the privilege of an education in a school environment.

In World War II, students 1-6 only attended schools in the mornings. Kindergarten students not at all and this was only in those regions who could open due to a teacher shortage.

Heading to the archives to see how government, schools and families approached the closure of schools during World World II, I stumbled across this:

Imagine if our current world leaders – both near and far – took a leaf out of PM Curtain’s book…

Tips for e-Commuting

Many people struggle with working from home or e-commuting to work, because the idea and function of the office is an embedded practice with purpose in our everyday lives.

For a lot of us, the office is our ‘escape’. A refined and productive social engagement that is directly attributable to our financial success.

However, working from home provides the ability to balance all the parts of our lives that matter.

This is something that has ‘really hit home’ for a lot of corporates during C-19 lockdown.

When e-commuting, it is important to recognise there will be a time of fumbling through schedules, due dates and deliverables until you adapt to the new way of scheduling and master the new tools for colleague/ mentor/ client communications and productive engagement.

What you will also soon come to realise is you finally have the supports and tools for establishing that sometimes elusive work/life balance. why? Because now you have the tools and in most cases, the company’s support.

So what are your new tools…?

  1. Flexibility – something most adjust to with ease, even if they are lovers of detailed daily lists and schedules.
  2. Autonomy – many find this a motivator
  3. Responsibility – many fail of manage tasks to completion in isolation, without realising this is a key area for showcasing their leadership capabilities.
  • Know the privilege you enjoy.
  • Be well Organised.
  • Set aside place to work – ideally not at the kitchen table, but away from others and further distractions. allocate a room and it also becomes a tax deduction #WinWin
  • Manage your time – Don’t also be on, connected or available. Set a well-defined working hours. Allocate tasks to time then once you’ve done so, advise your colleagues of any deadlines for collaborations or due dates for submissions. Although some e-commuters resist, a daily work schedule is your best friend in the e-commuting scenario.
  • Back yourself – This is how you counter balance stagnation when ‘the boss is away’ scenario. Back yourself to know what you are doing and how your contribution moves the business forward towards it’s success.
  • Proactively manage your stress – after all, our greatest weapon against it[stress], is our ability to choose one thought over another.
  • Exercise each day – you don’t have to run a marathon or pump iron everyday, but just going for a walk around the block every morning can provide both physical well being and mental clarity.
  • Dress for success – even if you are in a tracksuit, make sure it is clean, ironed, stain- free, your face is washed, teeth are brushed and your hair is combed and styled. You’ll feel ready to succeed.

Good luck!

xo Tiff

If you have any other tips, you’d like to share please do so in the comments section

It’s time to re-think your approach to Social.

I spent a day with some of the brightest young minds in advertising last week.

The similarities

All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia.

Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural ropes at some of Australia’s biggest agencies.

All were social coordinators, social leaders, the agencies’ ‘social experts’.

Yet, throughout the course of the day, I felt myself go through all the stages of grief.

I took the next day off to get my head back into production mode and (as luck would have it) I was surrounded by social marketing and social media practitioners who also shattered my new media soul into a thousand pieces when they started telling me How2 Social through buzz phrases, which included (but painfully was not limited to) ‘personal brand’ in the same breath as ‘authenticity’ and ‘social measurement’ as Facebook metrics.

Over two separate days in two completely different environments, my grief was confounded.

Why?

In the short space of two days, it became abundantly clear that current practice is merely a hybrid of the platform ‘certified’ sales pitches. A regurgitation and adaption of the papers we were writing and the presentations we were giving back in 2012…

OVER FIVE YEARS AGO!

(and yes, I know I’m screaming, but seriously…?!)

Discussions around social media have traditionally been driven by the available technology, or social community management issues that have arisen through the event of participation.

Traditionally, advertising and media agencies have worked behind a thin veil of creative agency presenting ‘the solution’ as the requisite bridge between product/ sterile company and desired consumer.

Sadly however, a large percentage of Advertising, PR, Communications and Media Agencies are entrenched in outdated business practice when it comes to production for and distribution on social.

If these company representatives are anything to go by, even the agencies who have re-badged their Art Director to Creative Lead are missing the point somewhat entirely!

This only compounds my grief as Australian agencies should be leading the global creative charge in this space (and no don’t point me to the self-congratulatory industry statues corporations spend millions to win each year).

Creatives have the opportunity to lead, rather than dwell.

Directors have the opportunity to integrate and showcase, rather than merely direct traffic.

Oh.. and to the Preditors (the hybrid being that is both producer and editor) let’s make a concerted effort to lose the jargon.

It’s not about what you call yourself, it’s what you say and do that drives impact.

Is Email the Darth Vader of Modern Business Communications?

In a world where instant communications and engagement is rapidly becoming the norm, email is taking on all the traits of a dark lord in the making.

Electronic mail (e-mail) started out as a powerful and useful tool that brought speed and (for the most part) brevity to industrial and corporate communications. However, it is rapidly transforming into the disgruntled Jedi of communications.

Email is a dark art in workplace solutions. A habitual norm. Administratively heavy, it sucks precious time and resources from your everyday.

and yet… for all its operational inefficiencies it still seems to work for the majority.

Mobility has ensured access to the dark lord of ICT communications. Smartphones have ensured access to webmail a standard… in effect minimising the mobile digital divide, by giving cross-generational comfort on these new platforms and devices.

In this form, email is the connector. The access point for new media platforms and devices.

Convergence can only occur where comfort resides.

For the first decade of ‘social’ it has been email, but what’s next…? 

What’s able to fill the void? Is SMS or IM enough? or is non-regulation the biggest obstacle here…?

Non-regulation, poor regulation and the non-specific zones of the internet environment are our biggest foes.

Not just for business, but for governments and citizens as well.

There are no robust legal structures in place that currently nurture nor protect the individual online, let alone small business.

In over a decade there has been very little movement towards reform as monetising the internet remains the priority.

LinkedIn – the largest professional network where people have been putting their personal information for free for the last decade is now owned by a multinational corporation in Microsoft.

I find it strange that no one is questioning the personal cost of such a merger… perhaps for the majority of us, we’re not switching on to the reality of the evolution of the social networking platform that profiled, connected and enabled market transfers in human terms…. at what cost are we willing to earn a buck?

Let’s hope someday in the not too distant future we all start thinking about and directly addressing the cost of how we ‘settle’ the wild west of the internet.

What are we really willing to relinquish in order to earn a buck?

If so, what is the true cost to the individual, team or organisation… society?

Sadly, it’s a question very few are willing to articulate, let alone address with a view to answering

Why?

Because in order to do so, we’d have to acknowledge and address not only email as the Dark Lord of the internet, but the deeper, now embedded commercial practices of digital decadence and the new norm of dumbing down and relaxing acceptable standards of entertainment, operations and performance.

Let’s stop being happy with average and strive for great and the impossible again.

 

 

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