Is Email the Darth Vader of Modern Business Communications?

In a world where instant communications and engagement is rapidly becoming the norm, email is taking on all the traits of a dark lord in the making.

Email started out as a powerful and useful tool that brought speed and (for the most part) brevity to industrial and corporate communications. However, it is rapidly transforming into the disgruntled jedi of communications.

Email is a dark art of the new wee. A 1.0 workplace solution. A habitual norm. Administratively heavy, it sucks previous time and resources from your everyday.

and yet… for all its operational inefficiencies it still seems to work for the majority.

Mobility has ensured access to the dark lord of ICT communications. Smartphones have ensured access to webmail a standard… in effect minimising the mobile digital divide, by giving cross-generational comfort on these new platforms and devices.

In this form, email is the connector. The access point for new media platforms and devices.

Convergence can only occur where comfort resides.

For the first decade of ‘social’ it has been email, but what’s next…? 

What’s able to fill the void? Is SMS or IM enough? or is non-regulation the biggest obstacle here…?

Non-regulation, poor regulation and the non-specific zones of the internet environment are our biggest foes.

Not just for business, but for governments and citizens as well.

There are no robust legal structures in place that currently nurture nor protect the individual online, let alone small business.

In over a decade there has been very little movement towards reform as monetising the internet remains the priority.

LinkedIn – the largest professional network where people have been putting their personal information for free for the last decade is now owned by a multinational corporation in Microsoft.

I find it strange that no one is questioning the personal cost of such a merger… perhaps for the majority of us, we’re not switching on to the reality of the evolution of the social networking platform that profiled, connected and enabled market transfers in human terms…. at what cost are we willing to earn a buck?

Let’s hope someday in the not too distant future we all start thinking about and directly addressing the cost of how we ‘settle’ the wild west of the internet.

What are we really willing to relinquish in order to earn a buck?

If so, what is the true cost to the individual, team or organisation… society?

Sadly, it’s a question very few are willing to articulate, let alone address with a view to answering

Why?

Because in order to do so, we’d have to acknowledge and address not only email as the Dark Lord of the internet, but the deeper, now embedded commercial practices of digital decadence and the new norm of dumbing down and relaxing acceptable standards of entertainment, operations and performance.

Let’s stop being happy with average and strive for great and the impossible again.

 

 

‘Tis the Season for Christmas Ads

In the US Super Bowl advertising can make and break careers.

In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas.

This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner.

Not only is it beautifully shot, its originality is decidedly refreshing… and VERY clever.

Don’t take my word for it though, judge for yourselves… and enjoy:

#UrWelcome

Context Matters

A timely reminder to never underestimate:

  1. the importance of context
  2. the power of media technologies to misconstrue intent

(One does hope the Duke and Duchess don’t mind being used in this instructive context)

 

Introducing my digital baby

As many of you know, last year I earned the privilege of parenthood after giving birth to my first child.

What you may not have been aware of… I also birthed my digital baby: How2 Social – a social education and mentoring platform.

My intent: Give everyone, no matter what their current skill set online, the opportunity to social with confidence.

In the year since, I have been splitting parenting duties between my now toddler and evolving the How2Social business concept while also setting myself the task of getting down and dirty in the back end of the build.

Admittedly, it has taken me a lot longer to get to this point than I originally thought it would, but that in itself has been an invaluable learning for me as well!

Which is why I am so thrilled to be able to introduce you to How2Social.com

Think of it as a concierge for social.

Built for the express purpose of enabling people of all ages and ability in and around social and digital media technology.

In the original stage we are launching with four distinct programs. They are:

  1. The Art of Social Parenting – the parents and guardian’s toolkit for managing their digital families.
  2. Social Business – for small and large organisations developing / refining their social communications.
  3. Social Me – for individuals developing your personal brand online.
  4. Social Sports – the pro athletes and coaches toolkit for building value through social communications.

Each of them are umbrella programs for an array of content specific, social media enabling, practical How2guides with the added and personalised benefit of a dedicated mentor to help you build your skill and confidence while building your brand for personal and/ or professional use.

It was important to me to develop a quality and individualised solution for people to learn and evolve their skill set in a ‘safe place’.

That’s why at How2Social we don’t mass produce solutions.

Each program is specifically tailored to the individual and very specific needs of members wherever they find themselves on the journey that is social.

Membership is free and the programs are intentionally affordable.

When you have a moment, please visit www.how2social.com and if I can assist you in anyway, please don’t hesitate to let me know.

Additionally, if you know anyone who would benefit from How2Social education products and mentoring services, then please forward them my details and ask them to contact me directly.

e: tiff@how2social.com      t: @TiffannyJunee    li: tiffannyjunee

Thank you so much for taking the time to be here with me and celebrate the latest stage of my social technology journey. I am very grateful for your continued support.

xo Tiff xo

 

Why Generation Next Must Be Nurtured

Tonight, I had the privilege of watching a young woman of The Women’s College within The University of Sydney bring the Sydney Opera House Concert Hall to rapturous applause and laughter.

With nothing more than astute insight and articulate delivery, 19 year old Nicola kicked off question time at Anne Summers Conversations with aplomb.

And I wasn’t the only Women’s College Alumna enjoying the spectacle from Row J ; alongside Labor heavyweights, Mr Wayne Swan and Mrs Tanya Plibersiek was Women’s College alumnae: Ros Strong and the first woman on the NSW Supreme Court, Judge Jane Matthews.

With both current and past students scattered around the Concert Hall, we caught up with the ever approachable Judge Matthews over a glass of Chandon prior to the show.

And while the iPhone pics on the Sydney Opera House forecourt failed to capture the elegance of the occasion, Dr Anne Summers and former Prime Minister Julia Gillard, had it in bucket loads as they discussed treatment of women in the workplace of High Government, the prevalence of Misogyny and the tactics that worked/ failed in the face of patriarchy.

Politics aside, when you listen to Former Prime Minister, Ms Julia Gillard in the flesh, it really is very hard not to admire her.

For when it comes to appreciating and recognising strong, capable women and engaging through shared experience (not that I’ve ever been PM, but I have spent most of my career in male-dominated industry), when Julia talks candidly, you can’t but help prick an ear to listen intently.

For while you may not agree with what she says, it’s hard to deny just how rich chocolate caramel she can actually sound and how she can make even the most unsavoury decisions palatable.

Perhaps the true effect of her very distinctive drawl…

19 year old Law student, Nicola was wide-eyed and in a state of absolute delight on meeting Judge Matthews pre-show, however, when she kicked off question time with the PM on live television, this competent young woman did not take a backwards step.

Her instrument of choice? The confidence to ask Australia’s first female Prime Minister what advice she’d give the new Minister for Women: Prime MInister Tony Abbott.

Ms Gillard’s response was just as articulate and witty, a feature – it would appear – of the Anne Summers Conversations.

Can’t wait until the next one!

Look out for further details in Looking Glass