Introducing my digital baby

As many of you know, last year I earned the privilege of parenthood after giving birth to my first child.

What you may not have been aware of… I also birthed my digital baby: How2 Social – a social education and mentoring platform.

My intent: Give everyone, no matter what their current skill set online, the opportunity to social with confidence.

In the year since, I have been splitting parenting duties between my now toddler and evolving the How2Social business concept while also setting myself the task of getting down and dirty in the back end of the build.

Admittedly, it has taken me a lot longer to get to this point than I originally thought it would, but that in itself has been an invaluable learning for me as well!

Which is why I am so thrilled to be able to introduce you to How2Social.com

Think of it as a concierge for social.

Built for the express purpose of enabling people of all ages and ability in and around social and digital media technology.

In the original stage we are launching with four distinct programs. They are:

  1. The Art of Social Parenting – the parents and guardian’s toolkit for managing their digital families.
  2. Social Business – for small and large organisations developing / refining their social communications.
  3. Social Me – for individuals developing your personal brand online.
  4. Social Sports – the pro athletes and coaches toolkit for building value through social communications.

Each of them are umbrella programs for an array of content specific, social media enabling, practical How2guides with the added and personalised benefit of a dedicated mentor to help you build your skill and confidence while building your brand for personal and/ or professional use.

It was important to me to develop a quality and individualised solution for people to learn and evolve their skill set in a ‘safe place’.

That’s why at How2Social we don’t mass produce solutions.

Each program is specifically tailored to the individual and very specific needs of members wherever they find themselves on the journey that is social.

Membership is free and the programs are intentionally affordable.

When you have a moment, please visit www.how2social.com and if I can assist you in anyway, please don’t hesitate to let me know.

Additionally, if you know anyone who would benefit from How2Social education products and mentoring services, then please forward them my details and ask them to contact me directly.

e: tiff@how2social.com      t: @TiffannyJunee    li: tiffannyjunee

Thank you so much for taking the time to be here with me and celebrate the latest stage of my social technology journey. I am very grateful for your continued support.

xo Tiff xo

 

How do I shut down Twitter?

The mere question rings alarm bells.

Moreso when reports out of the recent HMV experience suggest they were the words of HMV’s marketing director as HMV’s official twitter account was hijacked by disgruntled staff.

I’m no lawyer, but there is a reason internal communications are structured and handled differently than its external counterpart. There are legal, political and economic repercussions for businesses, hence why corporate messages are often ‘crafted’ and ‘approved’.

Now before you get all indignant about ethics and freedom of speech, it is timely to remember these are common, respected practices and behaviours of business men and women (of all ages) within the global business community.

However, for the rest of corporate Australia (and elsewhere) now is not the time to look down your nose at HMV management or their disgruntled staff and keen tweeters (I’m sure HR and engaged lawyers will cover that debate sufficiently).

It is however, time for management the world over to do an audit of strategic web-based marketing communications operations, focusing on process, procedures and governance.

Not sure where to start?

1.Start by acknowledging a title doesn’t determine superior knowledge. While it should reflect experience, in the constantly evolving world of ICT communication (embodying web-based, digital and social communications) a few conferences, or campaigns, an expert, it does not you make. (Not sure why, but Yoda seemed appropriate all of a sudden). Most companies are placing juniors in charge of digital communications (web and social media). I cringe every time a first or second year student seeks guidance for a job interview in social media which starts with: ‘how do I use it for business’ only to tell me the following week they are now the social media manager!

The savvy traditional marketing communications ‘experts’ (a term I cringe at whenever I hear it) are ‘dipping their toe in’, and playing it safe by applying the age old ‘suck and see method’ based on hunches, recommendations and gut instinct. When in doubt, this is a sensible, albeit soon to be dated approach (especially, if they’re outsourcing it!). More on that later…

2. Ask yourself, do I know who we (brand/ business) are?
That’s right, take it back to basics and ask yourself point blank, do I know who we (brand/ business/ team) are? You’d be stunned by how many successful business practitioners (and their staff) have NO IDEA how to answer this question comprehensively and succinctly.
If you’ve just discovered you’re one of them, then you have you’re opening question to your senior management team brainstorm right there.

3. Where are your team members in the great cycle that posits their professional life with your business/brand life cycle. Are they complimentary? Where are the gaps? Opportunities for growth? How and where can you best provide the necessary supports to lift your team as individuals as well as, a well-oiled marcomms machine to support your business…?

4. If you’re one of the few who answered question #2 with relative ease, then congratulations. You’re off to a great start. As the lead executive, ask yourself how you communicate down through your team, department, business and across key target markets and media. Be sure to identify the key points of variations within those communications, your teams’ response (as individuals and a group) and where they may be improved upon.

This step takes time, so don’t be too hard on yourself if you’ve realised you’re moving a littler slower all of a sudden…

As senior leaders, this is actually our FIRST real step in the process. It’s the one that exposes whether we have the entrepreneurial mindset that enables agility in strategic thinking and multi-channel campaign design. Thinking that drives market-leading specialists. It also enables clear aims, researched objectives and practical processes to be successfully married to the prerequisite sense and intrinsic response.

This is skill that in acquisition, is challenging and demanding in the most honest of ways. Don’t worry, if it doesn’t come straight away. It’s a skill that develops overtime.

A process that enables you as a professional to reflect on how you can better contribute to the success of your team and your business through applying thought leadership to management practice. A process that does not include (at any time) the question: How do I shut down anything.

Why? Because you saw the potential problem before it had the chance to arise.

IBRC Conference: Social Media Risk Melbourne, Australia

Future Social Government, Canberra, Australia

The last time I spoke about sport and social media, Black Caviar provided the living breathing example of how great sports brands can tweet.

Today, Quade Cooper’s weekend tweets provided a great example of twi-versations that occur during an employer/ employee divide.

Noone likes an unhappy workplace, however, two tweets can say a lot about a person and a company.

While ‘toxic’ may be an apt description of any organisational approach that uses traditional media management methodologies to ‘manage’ it’s new media relations…

The reality is, social technologies require a socialised approach to communications.

Irrespective of whether the organisation is using them or not,the employee is, and in Cooper’s case, actually leveraging the technology the way it was intended.

Could this be the ‘nudge’ Australian Rugby needs to finally heed the call and develop a comprehensive governance framework (think widely distributed social media guidelines, policy and contracts) for their employees both on and off the pitch around social technologies..? Let’s hope so.

Why? Because if Quade Cooper leaves rugby, he’ll also take over 580,000 Twitter ‘followers’ with him, and that’s just stating the bleeding obvious. #FoodForThought