Category Archives: Strategy

FACEBOOK SHOWS IT’S CLAWS, as google shows some class

Google and Facebook are two Artificial Intelligence behemoths. To them, we are data points and have been for the better part of two decades. There is nothing that we think, do, say or act that they don’t have a detailed account of somewhere in the abyss of data that is ‘the cloud’. So as the Australian Government leads the first

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FB shows it’s claws

Google and Facebook are two Artificial Intelligence behemoths. To them, we are data points and have been for the better part of two decades. There is nothing that we think, do, say or act that they don’t have a detailed account of somewhere in the abyss of data that is ‘the cloud’. So as the Australian Government leads the first

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It’s time to re-think your approach to Social.

I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural

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How do I shut down Twitter?

The mere question rings alarm bells. Moreso when reports out of the recent HMV experience suggest they were the words of HMV’s marketing director as HMV’s official twitter account was hijacked by disgruntled staff. I’m no lawyer, but there is a reason internal communications are structured and handled differently than its external counterpart. There are legal, political and economic repercussions

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Future Social Government, Canberra, Australia

The last time I spoke about sport and social media, Black Caviar provided the living breathing example of how great sports brands can tweet. Today, Quade Cooper’s weekend tweets provided a great example of twi-versations that occur during an employer/ employee divide. Noone likes an unhappy workplace, however, two tweets can say a lot about a person and a company.

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