Category Archives: The Business of Sport
Introducing my digital baby
It was important to me to develop a quality and individualised solution for people to learn and evolve their skill set in a ‘safe place’.
Read moreSport Sponsorship Gold
Emirates nail it again! #Brilliant #LoveCleverCreatives
Read moreHistory is made @ #SB50
When the Carolina Panthers took the field for SuperBowl 50, it was the first time ever, ranked #1. The fact it was at Levis Stadium, probably meant it tasted a little sweeter. While the media fixated on the oldest starting quarter-back in SuperBowl history, the Bronco’s 39 year old Peyton Manning’s arm strength and possible storybook career ending with a championship ring (which
Read moreThe Brave finally blossoms @ #RWC2015
On 4 June 1995, Japan Rugby Union’s national side, the Sakura (Cherry Blossoms) took the field against the New Zealand All Blacks at the Rugby World Cup in South Africa, only to suffer a humiliating 145-17 defeat. In 2003, in their opening game at Rugby World Cup, they threw everything at Scotland, earning a standing ovation from the Townsville, Queensland crowd and a guard
Read moreGirly Things At The Australian Open
I’ve thought it, but never heard it mentioned in commentary. Unexpectedly, a British tennis player has put the most natural of monthly events front and centre during performance discussions at the 2015 Australian Open. In a tournament that saw World No.1 Roger Federer dismissed in Round Two by Italian Andreas Seppi, only to be sent packing by Australian 19 year old wunkerkid Nick Kyrgios prior to
Read moreProtected: ARU: Time to get back to the rugby…
There is no excerpt because this is a protected post.
Read moreBlood Sports From The Sidelines
In football, as in war, blood is a call sign. However, more often than not, the worst of injuries show no signs of crimson at all. This morning while checking in for my morning news fix, I went cold. My response physical to a still image of a young man being tackled by three men, his neck position all wrong. An
Read moreSocial Tech and Pro Sports: When Fans Turn Ugly
Social Technology enables access: to the good and the down right ugly of fandom. A friend, who is new to the Twitterverse sent a copy of this tweet to me today via email, with his proposed Twitter response… Thanks for your support man! #classy RT @YOUNGSTOWN4LI4E .@Mark_Sanchez F*** YOU HOPE YOU TEAR YOUR ACL ON FRIDAY — Mark Sanchez (@Mark_Sanchez)
Read moreMedia misuse and abuse = The New Media Sandwich
Athletes and Management behaving badly. It’s nothing new. Recent developments in Australian sport make you wonder, why? when? and how? Why are athletes calling press conferences to ‘state’ their position, prior to official discussions with their employer? Why are professional sporting bodies calling press conferences, prior to the completion of official investigations? When did these ‘scare them into submission’, ‘air
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Tiffanny Junee 
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