Sport Sponsorship Gold
Emirates nail it again! #Brilliant #LoveCleverCreatives
Read moreCategory Archives: Sports Organisations
History is made @ #SB50
When the Carolina Panthers took the field for SuperBowl 50, it was the first time ever, ranked #1. The fact it was at Levis Stadium, probably meant it tasted a little sweeter. While the media fixated on the oldest starting quarter-back in SuperBowl history, the Bronco’s 39 year old Peyton Manning’s arm strength and possible storybook career ending with a championship ring (which
Read moreProtected: ARU: Time to get back to the rugby…
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Read moreSocial Tech and Pro Sports: When Fans Turn Ugly
Social Technology enables access: to the good and the down right ugly of fandom. A friend, who is new to the Twitterverse sent a copy of this tweet to me today via email, with his proposed Twitter response… Thanks for your support man! #classy RT @YOUNGSTOWN4LI4E .@Mark_Sanchez F*** YOU HOPE YOU TEAR YOUR ACL ON FRIDAY — Mark Sanchez (@Mark_Sanchez)
Read moreMedia misuse and abuse = The New Media Sandwich
Athletes and Management behaving badly. It’s nothing new. Recent developments in Australian sport make you wonder, why? when? and how? Why are athletes calling press conferences to ‘state’ their position, prior to official discussions with their employer? Why are professional sporting bodies calling press conferences, prior to the completion of official investigations? When did these ‘scare them into submission’, ‘air
Read moreOrganised Crime and Drugs in Australian Sport
When the Australian Commission on Crime released their Organised Crime and Drugs in Australian Sport Report, the heads of all four football codes, as well as, Cricket Australia, presented a united force with the Federal Minister for Sport in Canberra; to present a report limited in scope thanks to ongoing police investigations and judicial enquiries. All but one CEO faltered when
Read moreFuture Social Government, Canberra, Australia
The last time I spoke about sport and social media, Black Caviar provided the living breathing example of how great sports brands can tweet. Today, Quade Cooper’s weekend tweets provided a great example of twi-versations that occur during an employer/ employee divide. Noone likes an unhappy workplace, however, two tweets can say a lot about a person and a company.
Read moreFarah Tweets highlight need for Social Media training and policy
Strap Lines & Sponsored Sports Properties: CHEAT LEGAL
Cheat legal that’s the advertising strapline for SKINS an Australian company that provides elite performance sportswear. By association, it is also the associated message of over 33 leading sports associations and clubs in Australia and New Zealand including: the Australian Rugby Union, Sydney City Roosters and Grand Final winners St George Illawarra. Are they serious? Now to be fair, I
Read moreNew media in play: The Old Boys Rugby Choir
Last Saturday night, Australia’s modern-day swagman, John Williamson, was accompanied by a group of 35+ well-meaning ex-rugby players to sing the national anthem prior to the Australia v New Zealand Tri Nations test match in Sydney. Calling themselves The Old Boys Rugby Choir, they unashamedly earned their stripes to sing their (tone deaf) hearts out thanks to the mass social
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Tiffanny Junee 