Category Archives: social sports

How2 Social Sports

How2 Social’s vision is to empower athletes, coaches and administrators through education about how to create knowledge and value on new social and digital media. The How2Social Sports program empowers professional athletes, teams and organisations to harness the power of the internet communications technologies to build brand value. The program is born out of ongoing social media in sports studies that began at

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New media in play: The Old Boys Rugby Choir

Last Saturday night, Australia’s modern-day swagman, John Williamson, was accompanied by a group of 35+ well-meaning ex-rugby players to sing the national anthem prior to the Australia v New Zealand Tri Nations test match in Sydney. Calling themselves The Old Boys Rugby Choir, they unashamedly earned their stripes to sing their (tone deaf) hearts out thanks to the mass social

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