Category Archives: How2Social

Getting (back) on the Digital Leadership horse

I recently asked a friend (and former colleague) for feedback on my newly minted CV. It’s been a while between interviews. After 20 plus years in corporate, relaunching brands and working with some of the leading individual, team and organisational brands in the world, I’d turned my focus towards balancing my corporate experience with academia as my biological clock ticked

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Stop Nurturing Your e-Brand on social

  If you do this… You’re signing up for this… And that’s okay, if you understand how the digital ecosystem works. Since 1920’s Australians have been encouraged to consume. Initially through the power of print media, then radio and television.  Convenience has driven consumption of products and services for a hundred years, but somewhere in the last decade,  you and

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It’s time to re-think your approach to Social.

I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural

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Snap gains sight, as it farewells chat

Snapchat launches Spectacles – its video and audio recording wearable for funsters and parents… While the yet to be discussed personal security implications of Spectacles is yet to be  acknowledged, let alone realised by the majority, they hint towards a very near future of integrated wearables. Much in the same vein as mobile phones effortlessly transformed into smartphones and an extension

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How2 Social Sports

How2 Social’s vision is to empower athletes, coaches and administrators through education about how to create knowledge and value on new social and digital media. The How2Social Sports program empowers professional athletes, teams and organisations to harness the power of the internet communications technologies to build brand value. The program is born out of ongoing social media in sports studies that began at

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The Future of Social Media in Government

When business and personal demands allow, I attend key conferences as either a chair, keynote speaker or delegate. What spins my wheels is not only the occassional flash of research porn presented by the REALLY clever kids doing the REALLY cool things, but also the sharing and exchange of information and on trend practice. Some government departments are well ahead of the pack

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