The Future of Social Media in Government
When business and personal demands allow, I attend key conferences as either a chair, keynote speaker or delegate.
What spins my wheels is not only the occassional flash of research porn presented by the REALLY clever kids doing the REALLY cool things, but also the sharing and exchange of information and on trend practice.
Some government departments are well ahead of the pack when it comes to the integration of new social technologies into their communications mix.
The Australian Government Department of Human Services springs to mind. They have been evolving their social selves since 2009 and their considered approach is a winner.
Conversely, there is also a number of departments and government organisations who simply lack the intent and/ or technacy to push their operations forward towards social.
In the evolving sphere of social and digital communications sharing is key.
Both for evolving best practice and to welcome the late comers to social media and reassuring these organisations that it’s not too late.
Their social and digital media journey will simply be fast-tracked for them, although the challenges around buy-in from both within and outside the organisation will unfortunately remain.
I have spent the last two days in the nation’s capital chairing the International Business Review’s 5th Annual Government Social Media Future 2016 Congress.
With a varied and really engaged line up of speakers and delegates it has been a great 48 hours dialoging about ‘what’s next’ in social.
Day 1 investigated local government case studies on the changing face of social media landscape, social engagement and approaches to engaging communities. Disruption and Digital transformation were not surprisingling key themes.
Day 2 saw some great case studies presented by Amanda Dennett of the Australian Government Department of Human Services, Lisa Portolan of the Australian Sports Commission, Dale Roberts of Head Space and Craig Mack of Diabetes NSW.
Not surprisingly, the resounding points of discussion amongst delegates were about the actionable:
- how can I get started on social?
- we don’t have huge budgets, can someone recommend How2…?
- can you help me how to get senior management on board for social?
It is precisely from observations and discussions such as these, that How2Social.com was born.
I believe EVERYONE should have access to knowledge and practical information for How2 use the platforms and / or the steps to managing successful social media campaigns and teams.
If you would like access to knowledge about How2Social with confidence for your organisation, head over to http://www.how2social.com and reinvigorate your social journey with an affordable, personalised program and digital mentor when and where you’re in need.
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