How2 Social’s vision is to empower athletes, coaches and administrators through education about how to create knowledge and value on new social and digital media.
The How2Social Sports program empowers professional athletes, teams and organisations to harness the power of the internet communications technologies to build brand value.
The program is born out of ongoing social media in sports studies that began at the University of Sydney in 2010 in the form of my Master’s thesis, To Tweet or Not To Tweet: Social Media as Strategic Communicatios in Australian Rugby Union.
Professional athletes, coaches (and to a lesser extent administrators) have a limited time to maximise the earn from their sporting efforts.
The ability to build capital (social and economic) should be a financial imperative, sought by forward-thinking player managers and community leaders.
In Australia, social leadership is light on the ground, with few sporting organisations moving towards the future standard of being social businesses.
So what’s stopping us?
- A true understanding of how new social media enables business and creates time and capital for the business, the leader and the employee, is lacking.
- Social Media is fluid and requires a rethink of all ingrained communications practices across EVERY touchpoint of the business.
- Change is hard and noone likes change.
- Social Media has its on language, practices and protocols and business simply doesn’t understand it as well as what they do traditional media. So knowing where to start is really hard.
- Professional sporting organisations and governing bodies are conservative organisations and their rigid structures don’t have the requisite flexibility, skill sets and intention to remould ingrained practice without significant key stakeholder buy-in and as with any change management program – change takes time.
- In order for forward thinking leaders to learn How2 Social (aka the art of being public), but due to the voracity of the tribe and constant media attention, they need to do so privately (and continuously) – their jobs (rightly or wrongly) depend on it!
The How2 Social Sports Program
Designed for professional athletes, coaches and administrators, the How2Social Sports program is a multi-platform social learning solution that scaffolds (supports) and mentors the individual (athlete, coach,administrator) along their social media journey.
For more information:
tel: +61 (0)2 8347 1530
When business and personal demands allow, I attend key conferences as either a chair, keynote speaker or delegate.
What spins my wheels is not only the occassional flash of research porn presented by the REALLY clever kids doing the REALLY cool things, but also the sharing and exchange of information and on trend practice.
Some government departments are well ahead of the pack when it comes to the integration of new social technologies into their communications mix.
The Australian Government Department of Human Services springs to mind. They have been evolving their social selves since 2009 and their considered approach is a winner.
Conversely, there is also a number of departments and government organisations who simply lack the intent and/ or technacy to push their operations forward towards social.
In the evolving sphere of social and digital communications sharing is key.
Both for evolving best practice and to welcome the late comers to social media and reassuring these organisations that it’s not too late.
Their social and digital media journey will simply be fast-tracked for them, although the challenges around buy-in from both within and outside the organisation will unfortunately remain.
I have spent the last two days in the nation’s capital chairing the International Business Review’s 5th Annual Government Social Media Future 2016 Congress.
With a varied and really engaged line up of speakers and delegates it has been a great 48 hours dialoging about ‘what’s next’ in social.
Day 1 investigated local government case studies on the changing face of social media landscape, social engagement and approaches to engaging communities. Disruption and Digital transformation were not surprisingling key themes.
Day 2 saw some great case studies presented by Amanda Dennett of the Australian Government Department of Human Services, Lisa Portolan of the Australian Sports Commission, Dale Roberts of Head Space and Craig Mack of Diabetes NSW.
Not surprisingly, the resounding points of discussion amongst delegates were about the actionable:
- how can I get started on social?
- we don’t have huge budgets, can someone recommend How2…?
- can you help me how to get senior management on board for social?
It is precisely from observations and discussions such as these, that How2Social.com was born.
I believe EVERYONE should have access to knowledge and practical information for How2 use the platforms and / or the steps to managing successful social media campaigns and teams.
If you would like access to knowledge about How2Social with confidence for your organisation, head over to http://www.how2social.com and reinvigorate your social journey with an affordable, personalised program and digital mentor when and where you’re in need.
As many of you know, last year I earned the privilege of parenthood after giving birth to my first child.
What you may not have been aware of… I also birthed my digital baby: How2 Social – a social education and mentoring platform.
My intent: Give everyone, no matter what their current skill set online, the opportunity to social with confidence.
In the year since, I have been splitting parenting duties between my now toddler and evolving the How2Social business concept while also setting myself the task of getting down and dirty in the back end of the build.
Admittedly, it has taken me a lot longer to get to this point than I originally thought it would, but that in itself has been an invaluable learning for me as well!
Which is why I am so thrilled to be able to introduce you to How2Social.com
Think of it as a concierge for social.
Built for the express purpose of enabling people of all ages and ability in and around social and digital media technology.
In the original stage we are launching with four distinct programs. They are:
- The Art of Social Parenting – the parents and guardian’s toolkit for managing their digital families.
- Social Business – for small and large organisations developing / refining their social communications.
- Social Me – for individuals developing your personal brand online.
- Social Sports – the pro athletes and coaches toolkit for building value through social communications.
Each of them are umbrella programs for an array of content specific, social media enabling, practical How2guides with the added and personalised benefit of a dedicated mentor to help you build your skill and confidence while building your brand for personal and/ or professional use.
It was important to me to develop a quality and individualised solution for people to learn and evolve their skill set in a ‘safe place’.
That’s why at How2Social we don’t mass produce solutions.
Each program is specifically tailored to the individual and very specific needs of members wherever they find themselves on the journey that is social.
Membership is free and the programs are intentionally affordable.
When you have a moment, please visit www.how2social.com and if I can assist you in anyway, please don’t hesitate to let me know.
Additionally, if you know anyone who would benefit from How2Social education products and mentoring services, then please forward them my details and ask them to contact me directly.
Thank you so much for taking the time to be here with me and celebrate the latest stage of my social technology journey. I am very grateful for your continued support.
xo Tiff xo
In a week that has seen the western world sent into a reflective pause thanks to the violence of a few lost men hiding their truth under an all encompassing cloak of religious radicalisation, the rugby world learns of the loss of a modern sporting icon.
For those of us privileged to have watched Lomu evolve into one of the games most exciting players, we smile broadly at the joy he bought us as a superb athlete.
As a man, Jonah was a simple soul with a cheeky streak.
He knew where he came from and spent the last part of his time here on earth trying to inspire others to strive under the belief that with a bit of hard work and commitment anything was possible, using himself as the example.
Thoughts and prayers are with Jonah’s wife and young children as well as his broader rugby family.
Although Jonah had been suffering ill-health since 1995, his was a talent retired too soon and a life ended prematurely.
On 4 June 1995, Japan Rugby Union’s national side, the Sakura (Cherry Blossoms) took the field against the New Zealand All Blacks at the Rugby World Cup in South Africa, only to suffer a humiliating 145-17 defeat.
In 2003, in their opening game at Rugby World Cup, they threw everything at Scotland, earning a standing ovation from the Townsville, Queensland crowd and a guard of honour from the Scots at full time.
On 19 September 2015, the Brave Blossoms took the field against twice rugby world cup champions, South Africa’s Springboks and fought their way to victory with a tenacious 34-32 win in injury time.
At the Japanese helm, was a previously deposed former Australian national coach, and Australian hooker, Eddie Jones.
A man, some players and officials in Australian rugby circles preferred to ridicule rather than support with resources and common courtesies when he was at the helm of the Wallabies, ACT Brumbies and Qld Reds.
Thankfully for World Rugby, Japan Rugby Union had a little more foresight and embraced a stray Aussie with Japanese heritage and an affinity with the land of the rising sun.
Subsequently, a man who has already confirmed he will be stepping down post #RWC2015 has gallantly and intelligently led the Brave Blossoms to their first RWC Cup win against a top tier nation.
Take a bow Eddie, can’t wait to see what your boys deliver for the rest of the tournament.
Earlier in the week I received an inmail via LinkedIn from the overachieving Mr Paul McCarthy, letting me know his new book, Online Gravity had been released.
Very generously, he forwarded a copy via post.
I first met Paul at a social media conference we were both presenting at last year and I was suitably excited for him.
Last night, before heading off into the land of nod, I thought I’d have a quick look through the newest arrival to my bedside reading collection.
This would soon prove possibly the most enjoyable mistake I’ve made in a long time.
Online Gravity is proof red bull now comes in paperback.
After flying through the first couple of chapters, my eyes were closed for less than 20 minutes before my brain sparked its first ‘must write down’ idea.
Wrestling out of bed and into the office to ‘brainstorm’ said idea, attempts to return to bed proved futile.
What is Online Gravity?
Paul McCarthy’s concept of the phenomenon of Online Gravity – an invisible force driving development (form and behaviour) in the age of the internet (online world) – is brilliant in its simple logic.
Online Gravity – the book, demonstrates what the phenomenon does, how it develops and how it can be harnessed by individuals.
It marries the science of the universe, technology and business in easily digestible chunks – that makes you want to keep reading, to keep questioning and in consequence promotes deep and diverse, critical thinking.
With the unprecedented rates of change expected in global business structures, processes and workforce in the next five years thanks to digital ubiquity and the Internet of Things, Online Gravity is a tool every good educator should want to share with their students today to prepare them for a more evolved and much changed tomorrow.
While I still have a couple of pages left to read (full review to follow in due course), what I do know is Online Gravity should be on every digital media, communications and business syllabus.
It is an articulate, accessible guiding text on what we as digitally dependent individuals and businesses can expect in terms of process and practice. While articulating as a workforce, how best to harness the phenomenon of online gravity.
It is what true thought leadership looks like on paper and in practice.
What Online Gravity has given me
As someone who has been struggling with refining my PhD research question (just part of the joy of the process so I’m told), thought leadership such as Online Gravity motivates this humble researcher to stretch beyond convention in articulating the synergies and antagonisms of the new social business frontier and beyond.
As the principal mentor at How2Social.com, Online Gravity feels like a supportive hug as I jump off the new business precipice, confident in my ‘hunch’ of the ever-present need for and cultural importance of proactively enabling humans in and around new social and digital technologies.
Thank you Mr McCarthy for sharing the phenomenal read that is Online Gravity!
Online Gravity is published by Simon & Schuster Australia and is available in paperback ($32.99) and e-book($17.99) formats.
If you are looking for a copy to call your own, Paul’s website provides the following guidance:
- Australia: Dymocks, Booktopia, Bookworld, Collins, Readings, Better Read than Dead and QBD.
- Europe: Amazon France, Amazon Germany, Saxo Denmark
- Japan: Amazon Japan
- UK: Amazon UK, The Guardian Bookshop, Foyles, Waterstones, WHSmith.
- US: Bookdepository (Free delivery worldwide)
A number of eBook versions are also available including:
- iPad (US, Canada, Ireland, UK, France, Germany, Australia, New Zealand and many other countries via your local iTunes Store)
- Kindle (US, Canada, Mexico, Brazil, UK, France, Germany, The Netherlands, Spain, Italy, India, China, Japan and Australia)
- Nook (US, UK)
- Kobo (US)
Apologies to those of you who have felt abandoned by my blogging hiatus of the last couple of months.
The simple truth: My analogue life got in the way of my much loved digital one.
While I now sport some new labels (mum and start-up founder), the good news is I’m back and in the swing of all things research, writing and strategic business.
Inspired by @BrianSolis’ keynote at the Telstra Australian Digital Summit at the end of last year, the creative juices have been flowing…in between giving birth to my daughter and giving birth to our ‘digital’ baby, which we’ll be officially launching in June 2015.