Category Archives: Reputation Management

Brands in Trauma: Oscars 2022

I won’t chastise the Academy award winner for casting himself as the lead antagonist during a mediated performance by a peer, for I am reminded of Ekhardt Tolle’s concept of pain-body. That being said, I think it is important to remember that trauma is cyclical and Entertainment brands – individual and organisational, have a responsibility to manage their performances in the workplace, because when they don’t someone is assaulted.

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NSW and the ‘Let It Rip’ Leadership

Just over two months later, on 15 December 2021 – mere hours after the Director-General of the World Health Organisation, Dr Tedros Adhanom Ghebreyesus announced ‘…vaccines alone will not get any country out of this crisis’- the newly-minted NSW Premier and insolvency tax lawyer, Dominic Perrottet eliminated the mandate on hotel quarantine, reduced the number of contact tracers and health workers at Covid-19 testing sites, removed the mandate on mask wearing, social distancing and other preventative measures against the health advice of the Australian Medical Association, and the NSW Chief Health Officer.

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It’s time to re-think your approach to Social.

I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural

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When Discourse doesn’t match the Social Drapery: Expectations of the Modern Australian Woman.

As an educated, professional, Australian woman – considered by some to be well past marrying age at the ripe old age of 39 and by others as just entering my prime; Ironically, I find this Open Letter to the Editor of the The Princetonian a revelation. Titled, ‘Advice for the young women of Princeton: the daughters I never had’, Princeton

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Media misuse and abuse = The New Media Sandwich

Athletes and Management behaving badly. It’s nothing new. Recent developments in Australian sport make you wonder, why? when? and how? Why are athletes calling press conferences to ‘state’ their position, prior to official discussions with their employer? Why are professional sporting bodies calling press conferences, prior to the completion of official investigations? When did these ‘scare them into submission’, ‘air

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Cybermedicine Symposia

Following an invitation from Clinical director and obstetrician to the rugby stars, Dr Vijay Roach, I recently presented a lecture on social media and medicine at the Northern Clinical School, Royal North Shore Hospital, Sydney Australia. Here are a copy of the slides presented As always, please don’t hesitate to contact me, should you have any questions.

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