Category Archives: Twitter

Context Matters

A timely reminder to never underestimate: the importance of context the power of media technologies to misconstrue intent “Happiness is when what you think, what you say, and what you do is in Harmony.” Mahatma Gandhi. pic.twitter.com/SoLszHQrgF — Tiffanny Junee (@TiffannyJunee) September 14, 2016 (One does hope the Duke and Duchess don’t mind being used in this instructive context)  

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Social Tech and Pro Sports: When Fans Turn Ugly

Social Technology enables access: to the good and the down right ugly of fandom. A friend, who is new to the Twitterverse sent a copy of this tweet to me today via email, with his proposed Twitter response… Thanks for your support man! #classy RT @YOUNGSTOWN4LI4E .@Mark_Sanchez F*** YOU HOPE YOU TEAR YOUR ACL ON FRIDAY — Mark Sanchez (@Mark_Sanchez)

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Forget the rest: OREO take out Super Bowl 2013 Ad of the season

Only minutes after a post Beyonce power failure sent half the stadium into pitch darkness and the Ravens and 49ers back to the dressing sheds, the clever kids at Oreo tweeted this advertising gem. Contextually relevant marketing communications – what’s not to love?

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Awkward Social Media Moments

Relax. We all have them. Awkward Social Media Moments (ASMM) are inevitable. Especially, when most of us can only stumble around the 17 year old web (the World Wide Web was commercialised in 1995) as toddlers, or tweens at best. Facebook is a social utility (just like gas and water?) that enables people to connect with friends (strong ties), strangers

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To Follow or Not to Follow: Which Twit? Is the Question…

Twitter’s 2000 follow limit encourages us all to proactively manage our ‘followers’ and dedicated Twitter lists. My modus operandi goes something like this: You pique my interest, for whatever reason, I’ll follow you. 🙂 My follow back policy is equally straight forward: You follow me, I #FB (that’s ‘Follow Back’ for the uninitiated). Why? Well, because… in the Twitterverse, 1.

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Future Social Government, Canberra, Australia

The last time I spoke about sport and social media, Black Caviar provided the living breathing example of how great sports brands can tweet. Today, Quade Cooper’s weekend tweets provided a great example of twi-versations that occur during an employer/ employee divide. Noone likes an unhappy workplace, however, two tweets can say a lot about a person and a company.

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IBR Conference ‘Web 3.0 Investigating the future of social media: 2012 Forum

Here are the slides from my recent presentation at the International Business Review Conference: ‘Web 3.0 Investigating the future of social media: 2012 Forum’ at The Sofitel Wentworth, Sydney, Australia. My fellow Day One presenters included: Alex Brown of Virgin Media (UK), Simon Townsend of Deloitte, Rod McGuiness of the ABC and Sean Herron of NASA (USA). Social Technology &

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