Category Archives: New Security Challenges

Artificial Intelligence in Marketing: Benefits, Challenges, and Future Implications

Artificial intelligence (AI) is transforming the way businesses operate, providing new opportunities to engage customers and drive growth.

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A.I

Artificial intelligence (AI) is an interdisciplinary field of computer science that focuses on the development of intelligent machines capable of performing tasks that typically require human intelligence, such as learning, reasoning, problem-solving, decision-making, perception, and natural language processing. AI algorithms enable machines to learn from data, recognize patterns, and make predictions or decisions based on the available information. The field

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Getting (back) on the Digital Leadership horse

I recently asked a friend (and former colleague) for feedback on my newly minted CV. It’s been a while between interviews. After 20 plus years in corporate, relaunching brands and working with some of the leading individual, team and organisational brands in the world, I’d turned my focus towards balancing my corporate experience with academia as my biological clock ticked

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Stop Nurturing Your e-Brand on social

  If you do this… You’re signing up for this… And that’s okay, if you understand how the digital ecosystem works. Since 1920’s Australians have been encouraged to consume. Initially through the power of print media, then radio and television.  Convenience has driven consumption of products and services for a hundred years, but somewhere in the last decade,  you and

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