Category Archives: Convergence

Artificial Intelligence in Marketing: Benefits, Challenges, and Future Implications

Artificial intelligence (AI) is transforming the way businesses operate, providing new opportunities to engage customers and drive growth.

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A.I

Artificial intelligence (AI) is an interdisciplinary field of computer science that focuses on the development of intelligent machines capable of performing tasks that typically require human intelligence, such as learning, reasoning, problem-solving, decision-making, perception, and natural language processing. AI algorithms enable machines to learn from data, recognize patterns, and make predictions or decisions based on the available information. The field

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U love my memes, but find safety online a drag

I find our little world perplexing. So many wonderful people, yet so few active citizens. I say this, because for the past decade or so, I have been researching social media and new tech. With a decades worth of data catalogued across most industries, I can tell you – hand on heart – Organic community growth on social networking platforms

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‘Tis the Season for Christmas Ads

In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only is it beautifully shot, its

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