When the Australian Commission on Crime released their Organised Crime and Drugs in Australian Sport Report, the heads of all four football codes, as well as, Cricket Australia, presented a united force with the Federal Minister for Sport in Canberra; to present a report limited in scope thanks to ongoing police investigations and judicial enquiries.

All but one CEO faltered when questioned directly on missteps specific to their codes, which comes as no great surprise, when the AFL continually outperforms all other codes when it comes to proactive media management.

Today’s press conference was the first of it’s kind in Australian sporting history. It was also, IMHO well overdue. However, on reading the document: maybe somewhat premature.

As you’d expect, the Minister’s Response was efficient.

Although I suspect there are a few athlete’s shifting uncomfortably… So much so, I would not be surprised if the ‘shock and awe’ expressed by the mass media today on behalf of the Australian general public, is only the start of revelations far more shocking than those discussed by the powers that be to date.

Anyone else have a feeling of de ja vu…? #2009 #WatchThisSpace

By Tiffanny Junee

Tiffanny has a background in strategic integrated marketing and media communications. Her most recent projects include: Digital Media Academy - a 24/7 personal digital mentor @home @work @school @play Our School Online - a social justice start up embedding equity into the new NSW curriculum. Tiffanny lectures in Social Marketing, Crisis Communications, Social Issues Marketing and Leadership Communications @SydneyUni. A former editor and rugby union journalist, Tiffanny is always writing. Her current multi-platform projects include Australian-based generational thriller 'The Point' (think Thorn birds meets Mission Impossible).