IBRC Conference: Social Media Risk Melbourne, Australia
Social Media & Footy = The Art of Social from tjunee
Read moreCategory Archives: Brand Management
1 in 7 people on Earth Facebook
It took a little over 8 years and 1 billion people before Facebook made its first brand ad: Proof that contextually relevant brands and services intrinsically motivate to engagement…? #FoodForThought Not bad for an 8 year old 🙂 According to the New York Times, this is what the first 200 million looked like: Wonder how long it will take to
Read moreNew Media Advertising: Coca Cola 2020
I was originally excited about this piece of creative. Then I watched it. I am still struggling to see how this is ‘new, let alone something to strive for in 2020 – 8 years in the future! Messaging should always have stretch. Storytelling should always be robust and timeless… Come on corporate lions, let’s think outside the agency capabilities #IDareYou
Read moreCybermedicine Symposia
Following an invitation from Clinical director and obstetrician to the rugby stars, Dr Vijay Roach, I recently presented a lecture on social media and medicine at the Northern Clinical School, Royal North Shore Hospital, Sydney Australia. Here are a copy of the slides presented As always, please don’t hesitate to contact me, should you have any questions.
Read moreWhat is the point of a PR Plan?
Changing nature of media production and consumption in sport
As I revisit stumblings by high profile Australian athletes around the micro-blogging social media platform Twitter for the purposes of my current research, I look with fresh eyes at the Faggot Tweet: Sponsors Speak scandal of last year. Refreshingly, my position on the relevance of context and content remains unchanged. If anything, I would further jump up and down on my
Read morePR & Web 2.0
Running through the electronic archive of my public corporate life at various stages it’s easy to overlook the successes and key lessons learnt. I recently found this while googling and giggled out loud. Yes, I google’d myself and no it’s not narcissistic (maybe a little), but it’s also Step #1 in proactive reputation management. Not surprisingly, I recommend it to everyone
Read moreSocial Media: Hype or Communications Revolution?
No matter who I am speaking with, everyone wants to know about social media and how to best use it for their business. The most frightening thing for me is the inflexibility from business owners and senior management teams. Used to throwing money at marketing and sales activities, this group of learned corporates expect this new media channel to fit
Read moreMarketing and Comms fundamentals haven’t changed, platform tactics have.
Be open, honest and consistent. Plan for the worst, so you’ll be at your best. Have an answer for the question you hope no one will ask… It will no doubt be one of the first asked. If you don’t know, find someone who does. Don’t bluff, you’re online. You’ve got time. HOW TO: Avoid a Social Media Disaster
Read more5 not-so-easy steps to managing your brand online
This is why professional Australian sporting bodies need to seriously consider refining their token engagement with social media technologies, if they don’t want to double their workload down the line. 5 not-so-easy steps to managing your brand online | VentureBeat
Read more
Tiffanny Junee 
You must be logged in to post a comment.