This is why professional Australian sporting bodies need to seriously consider refining their token engagement with social media technologies, if they don’t want to double their workload down the line.
5 not-so-easy steps to managing your brand online | VentureBeat
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Published by Tiffanny Junee
Hello and thanks for stopping by. A lover of all sports, and former rugby editor, these days I fill the roles of Digital Analyst, Business Strategist, Educator, Social Technology Researcher, Multi-Platform Writer and IMC Specialist.
Current labels bestowed on me for conformity's sake include: Founder & Principal Mentor @ How2Social, Founder & Community Manager @4WomenWhoWork and formerly Lecturer and Unit Coordinator in Media Relations @SydneyUni.
Academia is my indulgence.
Awarded a High Distinction for my master's thesis, 'Social media as strategic communications in Australian Rugby Union', my current research and writing projects include: PhD preparation looking at the development of capital (both social and economic) through social and wearable technology in international sport.
As well as, film and television projects: Australian-based drama 'The Point' and international generational thrillers 'Next In Line' and 'Guhara'.
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