New Media Advertising: Coca Cola 2020
I was originally excited about this piece of creative. Then I watched it.
I am still struggling to see how this is ‘new, let alone something to strive for in 2020 – 8 years in the future!
Messaging should always have stretch. Storytelling should always be robust and timeless…
Come on corporate lions, let’s think outside the agency capabilities #IDareYou