Marketing and Comms fundamentals haven’t changed, platform tactics have.

Be open, honest and consistent.

Plan for the worst, so you’ll be at your best.

Have an answer for the question you hope no one will ask… It will no doubt be one of the first asked.

If you don’t know, find someone who does. Don’t bluff, you’re online. You’ve got time.

HOW TO: Avoid a Social Media Disaster