Be open, honest and consistent.

Plan for the worst, so you’ll be at your best.

Have an answer for the question you hope no one will ask… It will no doubt be one of the first asked.

If you don’t know, find someone who does. Don’t bluff, you’re online. You’ve got time.

HOW TO: Avoid a Social Media Disaster

By Tiffanny Junee

Tiffanny has a background in strategic integrated marketing and media communications. Her most recent projects include: Digital Media Academy - a 24/7 personal digital mentor @home @work @school @play Our School Online - a social justice start up embedding equity into the new NSW curriculum. Tiffanny lectures in Social Marketing, Crisis Communications, Social Issues Marketing and Leadership Communications @SydneyUni. A former editor and rugby union journalist, Tiffanny is always writing. Her current multi-platform projects include Australian-based generational thriller 'The Point' (think Thorn birds meets Mission Impossible).