Category: Brand Management

• AI & Social issues marketing in Australia

  

  AI-powered chatbots can help people with anxiety and depression by engaging in personalised conversations and providing resources to manage their mental health

  Tiffanny Junee

  March 12, 2023

  Advertising, AI, Brand Management, Communications, Digital Leadership, Digital Next Comms, Google, Integrated Marketing Communications, Management, Media, Reputation Management, Social Capital, social issues marketing, Social Technology, Strategic Communications, Strategy, Thought Leadership, Trends, Twitter

  AI, AI policy in Australia, Artificial Intelligence, social issues marketing

• Artificial Intelligence in Marketing: Benefits, Challenges, and Future Implications

  

  Artificial intelligence (AI) is transforming the way businesses operate, providing new opportunities to engage customers and drive growth.

  Tiffanny Junee

  March 12, 2023

  Advertising, AI, Brand Management, Communications, Convergence, Digital Leadership, Digital Next Comms, Google, Integrated Marketing Communications, Leadership, New Security Challenges, Social Technology, Strategic Communications, Thought Leadership

  Artificial Intelligence, Benefits of AI, Challenges of AI, Marketing Communications

• A.I in Australia

  

  As AI technology continues to evolve, while we will see even more innovative applications of this technology in Australia and around the world. As citizens, government officials and business owners who is looking to who, what and where to practice, use, apply and manage all the possible implications and activities of AI? How are we…

  Tiffanny Junee

  March 1, 2023

  AI, Behaviour, Brand Management, Communications, Digital Leadership, Digital Next Comms, education

  AI, Artificial Intelligence, Behaviour, Crisis Communications, Leadership, Social Media, social technology

• Brands in Trauma: Oscars 2022

  

  I won’t chastise the Academy award winner for casting himself as the lead antagonist during a mediated performance by a peer, for I am reminded of Ekhardt Tolle’s concept of pain-body. That being said, I think it is important to remember that trauma is cyclical and Entertainment brands – individual and organisational, have a responsibility…

  Tiffanny Junee

  April 1, 2022

  Behaviour, Brand Management, Communications, Conflict Communications, Etiquette, Language, Leadership, Management, Media Relations, Occupational Wellness, PR, Reputation Management, Social Capital, Strategic Communications

• It’s time to re-think your approach to Social.

  I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were…

  Tiffanny Junee

  March 9, 2018

  Brand Management, Communications, Digital Next Comms, How2Social, Integrated Marketing Communications, Leadership, PR, Reputation Management, Social Capital, Social Media, Social Technology, Strategic Communications, Strategy, Thought Leadership

  Social Media

• ‘Tis the Season for Christmas Ads

  In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only…

  Tiffanny Junee

  November 22, 2016

  Advertising, Brand Management, Christmas, Communications, Convergence, Digital Next Comms, Integrated Marketing Communications, Media, Strategic Communications, SuperBowl, Thought Leadership

• Sport Sponsorship Gold

  Emirates nail it again! #Brilliant #LoveCleverCreatives

  Tiffanny Junee

  March 24, 2016

  Advertising, Brand Management, Communications, Integrated Marketing Communications, Leadership, PR, Social Capital, Sports Organisations, Strategic Communications, The Business of Sport, Thought Leadership

• Life with Chanel

  Tiffanny Junee

  September 21, 2013

  Advertising, Brand Management, Communications, Feminism

• Forget the rest: OREO take out Super Bowl 2013 Ad of the season

  Only minutes after a post Beyonce power failure sent half the stadium into pitch darkness and the Ravens and 49ers back to the dressing sheds, the clever kids at Oreo tweeted this advertising gem. Contextually relevant marketing communications – what’s not to love?

  Tiffanny Junee

  February 4, 2013

  Brand Management, Digital Next Comms, Strategic Communications, Tactics, Thought Leadership, Twitter

  Advertising, Oreo, sport, Super Bowl

• Sportsmanship or Competition Failure?

  WARNING: Some sports fans may find the following footage offensive. For die hard competitors, this video could be deemed a sporting failure. Why? Because Ivan settled for second, failing to capitalise on a faltering race leader. However, in sport, as in life, it’s the little things that make all the difference. So if I was…

  Tiffanny Junee

  January 19, 2013

  Brand Management, Etiquette, The Business of Sport

  modern sports, sportsmanship