Category Archives: Social Capital

Revisiting Fields & Habitus

Warning: Geeking Out Pierre Bourdieu was a French sociologist who made significant contributions to the field of sociology, particularly in the areas of social theory, culture, education, and politics. Bourdieu’s work was focused on understanding the social structures and cultural practices that shape individuals’ lives and their social and economic opportunities. For purely indulgent reasons, this post will explore Bourdieu’s

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AI & Social issues marketing in Australia

AI-powered chatbots can help people with anxiety and depression by engaging in personalised conversations and providing resources to manage their mental health

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Brands in Trauma: Oscars 2022

I won’t chastise the Academy award winner for casting himself as the lead antagonist during a mediated performance by a peer, for I am reminded of Ekhardt Tolle’s concept of pain-body. That being said, I think it is important to remember that trauma is cyclical and Entertainment brands – individual and organisational, have a responsibility to manage their performances in the workplace, because when they don’t someone is assaulted.

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U love my memes, but find safety online a drag

I find our little world perplexing. So many wonderful people, yet so few active citizens. I say this, because for the past decade or so, I have been researching social media and new tech. With a decades worth of data catalogued across most industries, I can tell you – hand on heart – Organic community growth on social networking platforms

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FACEBOOK SHOWS IT’S CLAWS, as google shows some class

Google and Facebook are two Artificial Intelligence behemoths. To them, we are data points and have been for the better part of two decades. There is nothing that we think, do, say or act that they don’t have a detailed account of somewhere in the abyss of data that is ‘the cloud’. So as the Australian Government leads the first

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FB shows it’s claws

Google and Facebook are two Artificial Intelligence behemoths. To them, we are data points and have been for the better part of two decades. There is nothing that we think, do, say or act that they don’t have a detailed account of somewhere in the abyss of data that is ‘the cloud’. So as the Australian Government leads the first

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It’s time to re-think your approach to Social.

I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural

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