Tiffanny Junee

Strap Lines & Sponsored Sports Properties: CHEAT LEGAL

Cheat legal that’s the advertising strapline for SKINS an Australian company that provides elite performance sportswear. By association, it is also the associated message of over 33 leading sports associations and clubs in Australia and New Zealand including: the Australian Rugby Union, Sydney City Roosters and Grand Final winners St George Illawarra. Are they serious?…

Tiffanny Junee

September 18, 2010

Advertising, Sports Organisations

Social Media: Hype or Communications Revolution?

No matter who I am speaking with, everyone wants to know about social media and how to best use it for their business. The most frightening thing for me is the inflexibility from business owners and senior management teams. Used to throwing money at marketing and sales activities, this group of learned corporates expect this…

Tiffanny Junee

September 17, 2010

Brand Management, Communications, Digital Next Comms, Integrated Marketing Communications, PR, Reputation Management, Social Media, Social Technology, Strategic Communications, Strategy, Tactics, The Business of Sport, Thought Leadership, Trends, Twitter

Age has nothing to do with it

A former colleague of mine sent me this clip today. It’s from the UN Climate conference in Rio in 1992, yet it’s message still resonates today. How far have we come really? How much of what she raises remains a concern in the present day? We place ourselves at the top of the food-chain. I…

Tiffanny Junee

September 16, 2010

International Relations, Language, Leadership, Social Capital, Thought Leadership

Another day, another academic adventure

To view spaces like Foucault, write like McLuhan, engage audiences like Shirky with the earning potential of Zuckerberg… now that’s my idea of best practice. In over a decade of corporate living, looking back through the eyes of academic inquiry, only now do I see the simplicity of the modern corporate structure embedded with the…

Tiffanny Junee

September 14, 2010

Thought Leadership

Rugby: What’s Changed? Same People, Same Game, New Media?

In 1996, I was a whet-behind the ears rugby features writer. John O’Neil was the new kid at the ARU – a finance bloke – who wouldn’t last long.. David Campese played his 100th test (unheard of in those days), a young kid called Stephen Larkham was plucked from rugby obscurity for a tour of…

Tiffanny Junee

September 13, 2010

Social Media

Mentoring Generation Next

I’ve had a first hand look at the managers of the future and it’s terrifying. Seriously, it’s like watching a train wreck. So not surprisingly, it got me thinking… Generation Y through to Next are the most connected generations in human history. By that I mean, they are technologically and informationally the best connected. What they choose to do…

Tiffanny Junee

September 10, 2010

Google, Leadership, Management, Strategy, Thought Leadership

Faggot Tweet: Sponsors Speak

Since removing her swimming cap to reveal a ‘marketable face’ and winning three gold medals at the 2008 Beijing Olympics, Stephanie Rice has been the golden girl of Australian swimming. Her success in the pool launching her (willingly or not) into the stratosphere of the modern Australian sporting icon. A proven performer, Rice has a…

Tiffanny Junee

September 8, 2010

PR, Reputation Management, Social Media, Strategic Communications, The Business of Sport, Thought Leadership

Social Media, sponsorship, stephanie rice

New media in play: The Old Boys Rugby Choir

Last Saturday night, Australia’s modern-day swagman, John Williamson, was accompanied by a group of 35+ well-meaning ex-rugby players to sing the national anthem prior to the Australia v New Zealand Tri Nations test match in Sydney. Calling themselves The Old Boys Rugby Choir, they unashamedly earned their stripes to sing their (tone deaf) hearts out…

Tiffanny Junee

September 6, 2010

Social Capital, social sports, Sports Organisations, The Business of Sport, Thought Leadership

Dinner talk – social media

>I had forgotten how interesting (and by that I mean random) dinner party conversations can be. Last night, I sat next to a lovely couple at a dinner and after introductions settled into a discussion about the pros and cons of social media. And dare I say it, but I think I discovered one of…

Tiffanny Junee

September 4, 2010

Social Media

Why football wants to ban Twittering…

> Over in the UK, Leicester rugby boss Cockerill did it earlier this month and back here in the colony, the NRL’s Penrith Panthers recently had to defend themselves against having done it. So what is IT? And why is IT such a big deal? IT is social media: sites like twitter.com and facebook.com.If you’re a marketer,…

Tiffanny Junee

September 3, 2010

Social Media