Category: Strategy

• Future Social Government, Canberra, Australia

  The last time I spoke about sport and social media, Black Caviar provided the living breathing example of how great sports brands can tweet. Today, Quade Cooper’s weekend tweets provided a great example of twi-versations that occur during an employer/ employee divide. Noone likes an unhappy workplace, however, two tweets can say a lot about…

  Tiffanny Junee

  September 24, 2012

  Digital Next Comms, Integrated Marketing Communications, Olympics, Social Media, Social Technology, Sports Organisations, Strategic Communications, Strategy, Twitter

  Social Media, social technology, Web 3.0 sport

• Farah Tweets highlight need for Social Media training and policy

  Tiffanny Junee

  September 11, 2012

  Leadership, Management, Social Media, Sports Organisations, Strategy, The Business of Sport, Twitter

• Cybermedicine Symposia

  Following an invitation from Clinical director and obstetrician to the rugby stars, Dr Vijay Roach, I recently presented a lecture on social media and medicine at the Northern Clinical School, Royal North Shore Hospital, Sydney Australia. Here are a copy of the slides presented As always, please don’t hesitate to contact me, should you have…

  Tiffanny Junee

  June 16, 2012

  Brand Management, Communications, Digital Next Comms, Medicine, Reputation Management, Social Media, Social Technology, Strategic Communications, Strategy, Thought Leadership, Twitter

• Changing nature of media production and consumption in sport

  As I revisit stumblings by high profile Australian athletes around the micro-blogging social media platform Twitter for the purposes of my current research, I look with fresh eyes at the Faggot Tweet: Sponsors Speak scandal of last year. Refreshingly, my position on the relevance of context and content remains unchanged. If anything, I would further jump…

  Tiffanny Junee

  May 23, 2011

  Brand Management, Communications, Digital Next Comms, Social Media, Strategic Communications, Strategy, The Business of Sport, Thought Leadership

• Social Media: Hype or Communications Revolution?

  No matter who I am speaking with, everyone wants to know about social media and how to best use it for their business. The most frightening thing for me is the inflexibility from business owners and senior management teams. Used to throwing money at marketing and sales activities, this group of learned corporates expect this…

  Tiffanny Junee

  September 17, 2010

  Brand Management, Communications, Digital Next Comms, Integrated Marketing Communications, PR, Reputation Management, Social Media, Social Technology, Strategic Communications, Strategy, Tactics, The Business of Sport, Thought Leadership, Trends, Twitter

• Mentoring Generation Next

  I’ve had a first hand look at the managers of the future and it’s terrifying. Seriously, it’s like watching a train wreck. So not surprisingly, it got me thinking… Generation Y through to Next are the most connected generations in human history. By that I mean, they are technologically and informationally the best connected. What they choose to do…

  Tiffanny Junee

  September 10, 2010

  Google, Leadership, Management, Strategy, Thought Leadership

• Followers or Friends?

  An interesting read for many reasons, but always back to the original: desired purpose of engagement? Networked or negated? Please Repeat: Influence is not Popularity

  Tiffanny Junee

  August 12, 2010

  Strategy

• Marketing and Comms fundamentals haven’t changed, platform tactics have.

  Be open, honest and consistent. Plan for the worst, so you’ll be at your best. Have an answer for the question you hope no one will ask… It will no doubt be one of the first asked. If you don’t know, find someone who does. Don’t bluff, you’re online. You’ve got time. HOW TO: Avoid…

  Tiffanny Junee

  August 10, 2010

  Brand Management, Reputation Management, Strategy, Tactics

• >Twitter 101

  >There are many secrets to Twitter but the only chance of understanding them is by ‘doing’. Someone can ‘point’ you in the right direction across the various sites, show you ‘how to’ and explain the ‘lingo’, but like anything in life you have to get your hands dirty in order to really understand. Could you…

  Tiffanny Junee

  August 10, 2010

  Social Media, Strategy

• Talking right to your target market

  KIA have nailed it with this one.

  Tiffanny Junee

  August 10, 2010

  Advertising, Automotive, Strategic Communications, Strategy