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The last time I spoke about sport and social media, Black Caviar provided the living breathing example of how great sports brands can tweet. Today, Quade Cooper’s weekend tweets provided a great example of twi-versations that occur during an employer/ employee divide. Noone likes an unhappy workplace, however, two tweets can say a lot about a person and a company.
Read moreFollowing an invitation from Clinical director and obstetrician to the rugby stars, Dr Vijay Roach, I recently presented a lecture on social media and medicine at the Northern Clinical School, Royal North Shore Hospital, Sydney Australia. Here are a copy of the slides presented As always, please don’t hesitate to contact me, should you have any questions.
Read moreAs I revisit stumblings by high profile Australian athletes around the micro-blogging social media platform Twitter for the purposes of my current research, I look with fresh eyes at the Faggot Tweet: Sponsors Speak scandal of last year. Refreshingly, my position on the relevance of context and content remains unchanged. If anything, I would further jump up and down on my
Read moreNo matter who I am speaking with, everyone wants to know about social media and how to best use it for their business. The most frightening thing for me is the inflexibility from business owners and senior management teams. Used to throwing money at marketing and sales activities, this group of learned corporates expect this new media channel to fit
Read moreI’ve had a first hand look at the managers of the future and it’s terrifying. Seriously, it’s like watching a train wreck. So not surprisingly, it got me thinking… Generation Y through to Next are the most connected generations in human history. By that I mean, they are technologically and informationally the best connected. What they choose to do with that information of course,
Read moreAn interesting read for many reasons, but always back to the original: desired purpose of engagement? Networked or negated? Please Repeat: Influence is not Popularity
Read moreBe open, honest and consistent. Plan for the worst, so you’ll be at your best. Have an answer for the question you hope no one will ask… It will no doubt be one of the first asked. If you don’t know, find someone who does. Don’t bluff, you’re online. You’ve got time. HOW TO: Avoid a Social Media Disaster
Read more>There are many secrets to Twitter but the only chance of understanding them is by ‘doing’. Someone can ‘point’ you in the right direction across the various sites, show you ‘how to’ and explain the ‘lingo’, but like anything in life you have to get your hands dirty in order to really understand. Could you image booking spots on TV
Read moreKIA have nailed it with this one.
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Tiffanny Junee 
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