>There are many secrets to Twitter but the only chance of understanding them is by ‘doing’.
Someone can ‘point’ you in the right direction across the various sites, show you ‘how to’ and explain the ‘lingo’, but like anything in life you have to get your hands dirty in order to really understand.
Could you image booking spots on TV without ever seeing a TVC?
Social media is just another comms platform. The choice of when, where and how you engage should be based on what you are trying to achieve, not because everyone else is doing it.