>There are many secrets to Twitter but the only chance of understanding them is by ‘doing’.

Someone can ‘point’ you in the right direction across the various sites, show you ‘how to’ and explain the ‘lingo’, but like anything in life you have to get your hands dirty in order to really understand.

Could you image booking spots on TV without ever seeing a TVC?

Social media is just another comms platform. The choice of when, where and how you engage should be based on what you are trying to achieve, not because everyone else is doing it.

By Tiffanny Junee

Tiffanny has a background in strategic integrated marketing and media communications. Her most recent projects include: Digital Media Academy - a 24/7 personal digital mentor @home @work @school @play Our School Online - a social justice start up embedding equity into the new NSW curriculum. Tiffanny lectures in Social Marketing, Crisis Communications, Social Issues Marketing and Leadership Communications @SydneyUni. A former editor and rugby union journalist, Tiffanny is always writing. Her current multi-platform projects include Australian-based generational thriller 'The Point' (think Thorn birds meets Mission Impossible).