Protected: Automotive Luxury Brand Power
There is no excerpt because this is a protected post.
Read moreCategory Archives: Automotive
Protected: The Automotive Media Release In Action
There is no excerpt because this is a protected post.
Read moreSuper Bowl 2013: Creative is King
Super Bowl advertising is expensive and represents some of the best known ‘spots’ in global advertising. Traditionally, it is the best cocktail of TV and outdoor that has the power (audience) and prestige (position) to make or break a brand, but cash alone (approx. USD 3.5 million for 15 second spot) does not guarantee position. That comes down to creative (and
Read moreAutomotive Media Relations in Action
Talking right to your target market
KIA have nailed it with this one.
Read more
Tiffanny Junee 