Category Archives: Automotive
Protected: The Automotive Media Release In Action
Super Bowl 2013: Creative is King
Super Bowl advertising is expensive and represents some of the best known ‘spots’ in global advertising.
Traditionally, it is the best cocktail of TV and outdoor that has the power (audience) and prestige (position) to make or break a brand, but cash alone (approx. USD 3.5 million for 15 second spot) does not guarantee position. That comes down to creative (and relationships).
With Super Bowl kicking off in the wee hours of Monday morning (Sydney, Australia time), Super Bowl creative is top of mind in corporate and creative circles around the world.
Samsung, put a fresh spin on the use of celebrity ambassadors, as Coca-Cola raised the engagement stakes for gamification, but potentially at the cost of the creative. While also highlighting why Super Bowl ads are not always broadcast outside of the USA, with this gem. Anyone else thinking Bundy?
Automotive Media Relations in Action
Talking right to your target market
KIA have nailed it with this one.
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