Category: Strategic Communications

• ‘Tis the Season for Christmas Ads

  In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only…

  Tiffanny Junee

  November 22, 2016

  Advertising, Brand Management, Christmas, Communications, Convergence, Digital Next Comms, Integrated Marketing Communications, Media, Strategic Communications, SuperBowl, Thought Leadership

• Snap gains sight, as it farewells chat

  Snapchat launches Spectacles – its video and audio recording wearable for funsters and parents… While the yet to be discussed personal security implications of Spectacles is yet to be  acknowledged, let alone realised by the majority, they hint towards a very near future of integrated wearables. Much in the same vein as mobile phones effortlessly transformed…

  Tiffanny Junee

  September 26, 2016

  #WWW, Advertising, How2Social, Integrated Marketing Communications, Social Media, Social Technology, Strategic Communications, Thought Leadership

  Evan Spiegel, Snap Inc, SnapChat, Spectacles

• Context Matters

  A timely reminder to never underestimate: the importance of context the power of media technologies to misconstrue intent “Happiness is when what you think, what you say, and what you do is in Harmony.” Mahatma Gandhi. pic.twitter.com/SoLszHQrgF — Tiffanny Junee (@TiffannyJunee) September 14, 2016 (One does hope the Duke and Duchess don’t mind being used…

  Tiffanny Junee

  September 14, 2016

  Behaviour, Communications, Digital Next Comms, Marriage, Social Media, Social Technology, Strategic Communications, Tactics, Thought Leadership, Twitter

  context matters, Social Media, Twitter

• Introducing my digital baby

  

  It was important to me to develop a quality and individualised solution for people to learn and evolve their skill set in a ‘safe place’.

  Tiffanny Junee

  March 29, 2016

  #NewMum, Communications, Digital Next Comms, Google, How2Social, Leadership, Media, Parenting, Reputation Management, Social Capital, Social Media, Social Technology, Strategic Communications, Strategy, The Business of Sport, Thought Leadership, Trends

  digital media, e-learning, How2Social, marketing, mentoring, Reputation Management, social education, Social Media, social technology

• Sport Sponsorship Gold

  Emirates nail it again! #Brilliant #LoveCleverCreatives

  Tiffanny Junee

  March 24, 2016

  Advertising, Brand Management, Communications, Integrated Marketing Communications, Leadership, PR, Social Capital, Sports Organisations, Strategic Communications, The Business of Sport, Thought Leadership

• Up all night thanks to Online Gravity

  Earlier in the week I received an inmail via LinkedIn from the overachieving Mr Paul McCarthy, letting me know his new book, Online Gravity  had been released. Very generously, he forwarded a copy via post. I first met Paul at a social media conference we were both presenting at last year and I was suitably excited…

  Tiffanny Junee

  July 16, 2015

  Digital Next Comms, Google, Integrated Marketing Communications, Leadership, Management, Media, Social Media, Social Technology, Strategic Communications, Thought Leadership, Trends

  Online Gravity, Paul McCarthy

• Storytelling at its best

  The creative arts enable us to feel, be, dream and learn all at once. An Hungarian shadow theatre troupe had a story to share and thanks to the commercial platform of reality television, they could. As could a Ukranian couple who also practice the art of storytelling with their bodies and hearts. #TheGrandStoriesOfLifeToldMagnificently

  Tiffanny Junee

  April 21, 2013

  Strategic Communications, Theatre, Thought Leadership

• Media misuse and abuse = The New Media Sandwich

  Athletes and Management behaving badly. It’s nothing new. Recent developments in Australian sport make you wonder, why? when? and how? Why are athletes calling press conferences to ‘state’ their position, prior to official discussions with their employer? Why are professional sporting bodies calling press conferences, prior to the completion of official investigations? When did these…

  Tiffanny Junee

  March 10, 2013

  Leadership, Reputation Management, Sports Organisations, Strategic Communications, The Business of Sport, Thought Leadership

• Air New Zealand Marketing = One of the Best

  Air NZ are fabulous at integrated marketing communications. The Bear Grylls safety brief is the latest example of how a company makes old information we’ve all heard a million times, fun, relevant and engaging. The Bear Essentials of Safety. Check out our latest safety video starring @beargrylls #AirNZBear youtube.com/watch?v=LnM7xu… via @flyairnz — Air New Zealand…

  Tiffanny Junee

  February 26, 2013

  Advertising, Digital Next Comms, PR, Strategic Communications

  Advertising, Air new zealand, inflight safety

• Forget the rest: OREO take out Super Bowl 2013 Ad of the season

  Only minutes after a post Beyonce power failure sent half the stadium into pitch darkness and the Ravens and 49ers back to the dressing sheds, the clever kids at Oreo tweeted this advertising gem. Contextually relevant marketing communications – what’s not to love?

  Tiffanny Junee

  February 4, 2013

  Brand Management, Digital Next Comms, Strategic Communications, Tactics, Thought Leadership, Twitter

  Advertising, Oreo, sport, Super Bowl