Category: PR

• Brands in Trauma: Oscars 2022

  

  I won’t chastise the Academy award winner for casting himself as the lead antagonist during a mediated performance by a peer, for I am reminded of Ekhardt Tolle’s concept of pain-body. That being said, I think it is important to remember that trauma is cyclical and Entertainment brands – individual and organisational, have a responsibility…

  Tiffanny Junee

  April 1, 2022

  Behaviour, Brand Management, Communications, Conflict Communications, Etiquette, Language, Leadership, Management, Media Relations, Occupational Wellness, PR, Reputation Management, Social Capital, Strategic Communications

• It’s time to re-think your approach to Social.

  I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were…

  Tiffanny Junee

  March 9, 2018

  Brand Management, Communications, Digital Next Comms, How2Social, Integrated Marketing Communications, Leadership, PR, Reputation Management, Social Capital, Social Media, Social Technology, Strategic Communications, Strategy, Thought Leadership

  Social Media

• Sport Sponsorship Gold

  Emirates nail it again! #Brilliant #LoveCleverCreatives

  Tiffanny Junee

  March 24, 2016

  Advertising, Brand Management, Communications, Integrated Marketing Communications, Leadership, PR, Social Capital, Sports Organisations, Strategic Communications, The Business of Sport, Thought Leadership

• Air New Zealand Marketing = One of the Best

  Air NZ are fabulous at integrated marketing communications. The Bear Grylls safety brief is the latest example of how a company makes old information we’ve all heard a million times, fun, relevant and engaging. The Bear Essentials of Safety. Check out our latest safety video starring @beargrylls #AirNZBear youtube.com/watch?v=LnM7xu… via @flyairnz — Air New Zealand…

  Tiffanny Junee

  February 26, 2013

  Advertising, Digital Next Comms, PR, Strategic Communications

  Advertising, Air new zealand, inflight safety

• Automotive Media Relations in Action

  Tiffanny Junee

  March 28, 2012

  Automotive, PR

  Automotive Media, Media Relations, My Online Classroom, New Car Launch, PR, Toyota

• What is the point of a PR Plan?

  Tiffanny Junee

  March 26, 2012

  Brand Management, PR, Reputation Management, Strategic Communications

  Marketing Communications, PR Plan, PR Planning, PR101, Public Relations, Public Relations Strategy

• Sports ‘n Arts: Rhianna Gets Vito’s SuperRugby Swagger On

  Tiffanny Junee

  March 8, 2012

  PR, Social Media, The Business of Sport

  hurricanes, NZRU, super rugby

• What is Media?

  A commonly posed question, worthy of a universal and definitive answer. However, media is not always comprehensively or easily defined. Research would suggest that the context of definition, significantly impacts how the term media is defined. For instance, a public relations practitioner will group various mass and niche communications technologies and businesses into ‘target media…

  Tiffanny Junee

  June 25, 2011

  Media, PR

• PR & Web 2.0

  Running through the electronic archive of my public corporate life at various stages it’s easy to overlook the successes and key lessons learnt. I recently found this while googling and giggled out loud. Yes, I google’d myself and no it’s not narcissistic (maybe a little), but it’s also Step #1 in proactive reputation management.   Not surprisingly,…

  Tiffanny Junee

  October 4, 2010

  Brand Management, Digital Next Comms, Management, PR, Reputation Management, Strategic Communications

• Social Media: Hype or Communications Revolution?

  No matter who I am speaking with, everyone wants to know about social media and how to best use it for their business. The most frightening thing for me is the inflexibility from business owners and senior management teams. Used to throwing money at marketing and sales activities, this group of learned corporates expect this…

  Tiffanny Junee

  September 17, 2010

  Brand Management, Communications, Digital Next Comms, Integrated Marketing Communications, PR, Reputation Management, Social Media, Social Technology, Strategic Communications, Strategy, Tactics, The Business of Sport, Thought Leadership, Trends, Twitter