A commonly posed question, worthy of a universal and definitive answer.
However, media is not always comprehensively or easily defined.
Research would suggest that the context of definition, significantly impacts how the term media is defined. For instance, a public relations practitioner will group various mass and niche communications technologies and businesses into ‘target media channels’. Whereas an advertiser and media planner will define ‘media types or categories’, such as print, broadcast, outdoor, online, with a view to creating target channels for campaigns.
But how can you define a term by using a term?
I guess it comes down to whether it is a noun or an adjective.
These are just some of the definitions proposed for media. Which one do you think is best?
These aren’t academic explanations, obviously, but they are invaluable for students new to the study of media.
Why?
Because a quick google/ online search enables students to ask the most basic of questions and potentially find an answer that enables them to access the concept and look for further content.
I encourage all of my students to start at the very beginning. Break down the keywords in any question or assigned task and ‘enter’ the project as comfortably as they can.
Task for this week:
What is the difference between traditional, new and online media?
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Published by Tiffanny Junee
Hello and thanks for stopping by. A lover of all sports, and former rugby editor, these days I fill the roles of Digital Analyst, Business Strategist, Educator, Social Technology Researcher, Multi-Platform Writer and IMC Specialist.
Current labels bestowed on me for conformity's sake include: Founder & Principal Mentor @ How2Social, Founder & Community Manager @4WomenWhoWork and formerly Lecturer and Unit Coordinator in Media Relations @SydneyUni.
Academia is my indulgence.
Awarded a High Distinction for my master's thesis, 'Social media as strategic communications in Australian Rugby Union', my current research and writing projects include: PhD preparation looking at the development of capital (both social and economic) through social and wearable technology in international sport.
As well as, film and television projects: Australian-based drama 'The Point' and international generational thrillers 'Next In Line' and 'Guhara'.
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