Category: Integrated Marketing Communications
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AI & Social issues marketing in Australia
AI-powered chatbots can help people with anxiety and depression by engaging in personalised conversations and providing resources to manage their mental health
Tiffanny Junee
Advertising, AI, Brand Management, Communications, Digital Leadership, Digital Next Comms, Google, Integrated Marketing Communications, Management, Media, Reputation Management, Social Capital, social issues marketing, Social Technology, Strategic Communications, Strategy, Thought Leadership, Trends, Twitter -
Artificial Intelligence in Marketing: Benefits, Challenges, and Future Implications
Artificial intelligence (AI) is transforming the way businesses operate, providing new opportunities to engage customers and drive growth.
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It’s time to re-think your approach to Social.
I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were…
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‘Tis the Season for Christmas Ads
In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only…
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Snap gains sight, as it farewells chat
Snapchat launches Spectacles – its video and audio recording wearable for funsters and parents… While the yet to be discussed personal security implications of Spectacles is yet to be acknowledged, let alone realised by the majority, they hint towards a very near future of integrated wearables. Much in the same vein as mobile phones effortlessly transformed…
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Sport Sponsorship Gold
Emirates nail it again! #Brilliant #LoveCleverCreatives
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Up all night thanks to Online Gravity
Earlier in the week I received an inmail via LinkedIn from the overachieving Mr Paul McCarthy, letting me know his new book, Online Gravity had been released. Very generously, he forwarded a copy via post. I first met Paul at a social media conference we were both presenting at last year and I was suitably excited…
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Protected: Automotive Luxury Brand Power
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Tiffanny Junee
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Protected: Social Media Marketing – What is it?
There is no excerpt because this is a protected post.
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IBRC Conference: Social Media Risk Melbourne, Australia
Social Media & Footy = The Art of Social from tjunee
Tiffanny Junee 