-
It’s time to re-think your approach to Social.
I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were…
-
Say No, Think Know
Imagining a world of independently-minded social animals who say No (to cheap, disposable trends) while thinking ‘Know’ (and thereby understanding the beauty of living exists in the rich tapestry of individual thought, collaboration and celebration of differences.
-
Is Email the Darth Vader of Modern Business Communications?
Convergence can only occur where comfort resides. Email is the connector. The access point for new media platforms and devices. For the first decade of ‘social’ it has been email, but what’s next…?
-
‘Tis the Season for Christmas Ads
In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only…
-
Snap gains sight, as it farewells chat
Snapchat launches Spectacles – its video and audio recording wearable for funsters and parents… While the yet to be discussed personal security implications of Spectacles is yet to be acknowledged, let alone realised by the majority, they hint towards a very near future of integrated wearables. Much in the same vein as mobile phones effortlessly transformed…
-
Context Matters
A timely reminder to never underestimate: the importance of context the power of media technologies to misconstrue intent “Happiness is when what you think, what you say, and what you do is in Harmony.” Mahatma Gandhi. pic.twitter.com/SoLszHQrgF — Tiffanny Junee (@TiffannyJunee) September 14, 2016 (One does hope the Duke and Duchess don’t mind being used…
-
Social Leadership

This is a great declarative piece of social communications. By this I mean, it is great to see a public sports figure take a claim to his side of the story. In regard to a video circulated that features me in it, I want to state the following: I categorically deny any previous affiliation with Chris…
