Category: Brand Management

• IBRC Conference: Social Media Risk Melbourne, Australia

  Social Media & Footy = The Art of Social from tjunee

  Tiffanny Junee

  November 21, 2012

  Brand Management, Communications, Digital Next Comms, Etiquette, Integrated Marketing Communications, Leadership, Media, Reputation Management, Social Media, Social Technology, Strategic Communications, Strategy, Tactics, The Business of Sport, Twitter

  Communications, marketing, PR, Reputation Management, rugby, Social Media, social technology, Strategic Communications

• 1 in 7 people on Earth Facebook

  It took a little over 8 years and 1 billion people before Facebook made its first brand ad: Proof that contextually relevant brands and services intrinsically motivate to engagement…? #FoodForThought Not bad for an 8 year old :) According to the New York Times, this is what the first 200 million looked like: Wonder how…

  Tiffanny Junee

  October 4, 2012

  Brand Management, Social Media

• New Media Advertising: Coca Cola 2020

  I was originally excited about this piece of creative. Then I watched it. I am still struggling to see how this is ‘new, let alone something to strive for in 2020 – 8 years in the future! Messaging should always have stretch. Storytelling should always be robust and timeless… Come on corporate lions, let’s think…

  Tiffanny Junee

  July 7, 2012

  Advertising, Brand Management

  Advertising

• Cybermedicine Symposia

  Following an invitation from Clinical director and obstetrician to the rugby stars, Dr Vijay Roach, I recently presented a lecture on social media and medicine at the Northern Clinical School, Royal North Shore Hospital, Sydney Australia. Here are a copy of the slides presented As always, please don’t hesitate to contact me, should you have…

  Tiffanny Junee

  June 16, 2012

  Brand Management, Communications, Digital Next Comms, Medicine, Reputation Management, Social Media, Social Technology, Strategic Communications, Strategy, Thought Leadership, Twitter

• What is the point of a PR Plan?

  Tiffanny Junee

  March 26, 2012

  Brand Management, PR, Reputation Management, Strategic Communications

  Marketing Communications, PR Plan, PR Planning, PR101, Public Relations, Public Relations Strategy

• Changing nature of media production and consumption in sport

  As I revisit stumblings by high profile Australian athletes around the micro-blogging social media platform Twitter for the purposes of my current research, I look with fresh eyes at the Faggot Tweet: Sponsors Speak scandal of last year. Refreshingly, my position on the relevance of context and content remains unchanged. If anything, I would further jump…

  Tiffanny Junee

  May 23, 2011

  Brand Management, Communications, Digital Next Comms, Social Media, Strategic Communications, Strategy, The Business of Sport, Thought Leadership

• PR & Web 2.0

  Running through the electronic archive of my public corporate life at various stages it’s easy to overlook the successes and key lessons learnt. I recently found this while googling and giggled out loud. Yes, I google’d myself and no it’s not narcissistic (maybe a little), but it’s also Step #1 in proactive reputation management.   Not surprisingly,…

  Tiffanny Junee

  October 4, 2010

  Brand Management, Digital Next Comms, Management, PR, Reputation Management, Strategic Communications

• Social Media: Hype or Communications Revolution?

  No matter who I am speaking with, everyone wants to know about social media and how to best use it for their business. The most frightening thing for me is the inflexibility from business owners and senior management teams. Used to throwing money at marketing and sales activities, this group of learned corporates expect this…

  Tiffanny Junee

  September 17, 2010

  Brand Management, Communications, Digital Next Comms, Integrated Marketing Communications, PR, Reputation Management, Social Media, Social Technology, Strategic Communications, Strategy, Tactics, The Business of Sport, Thought Leadership, Trends, Twitter

• Marketing and Comms fundamentals haven’t changed, platform tactics have.

  Be open, honest and consistent. Plan for the worst, so you’ll be at your best. Have an answer for the question you hope no one will ask… It will no doubt be one of the first asked. If you don’t know, find someone who does. Don’t bluff, you’re online. You’ve got time. HOW TO: Avoid…

  Tiffanny Junee

  August 10, 2010

  Brand Management, Reputation Management, Strategy, Tactics

• 5 not-so-easy steps to managing your brand online

  This is why professional Australian sporting bodies need to seriously consider refining their token engagement with social media technologies, if they don’t want to double their workload down the line. 5 not-so-easy steps to managing your brand online | VentureBeat

  Tiffanny Junee

  August 6, 2010

  Brand Management, Strategy