Tiffanny Junee

Digital, Mental & Academic Fitness for Performance

  • MEPurpose and Passions. I help people thrive at school, at uni and in life generally. I also write u0026#8211; a lot. Ans I have done for over 30 years.
  • Time Out With Tiff
  • DMA Coach
  • Publications
  • Organised Crime and Drugs in Australian Sport

    When the Australian Commission on Crime released their Organised Crime and Drugs in Australian Sport Report, the heads of all four football codes, as well as, Cricket Australia, presented a united force with the Federal Minister for Sport in Canberra; to present a report limited in scope thanks to ongoing police investigations and judicial enquiries. All…

    Tiffanny Junee

    February 7, 2013
    Sports Organisations, The Business of Sport
    ACC organised crime and drugs in sport
  • Forget the rest: OREO take out Super Bowl 2013 Ad of the season

    Only minutes after a post Beyonce power failure sent half the stadium into pitch darkness and the Ravens and 49ers back to the dressing sheds, the clever kids at Oreo tweeted this advertising gem. Contextually relevant marketing communications – what’s not to love?

    Tiffanny Junee

    February 4, 2013
    Brand Management, Digital Next Comms, Strategic Communications, Tactics, Thought Leadership, Twitter
    Advertising, Oreo, sport, Super Bowl
  • Super Bowl 2013: Creative is King

    Super Bowl advertising is expensive and represents some of the best known ‘spots’ in global advertising. Traditionally, it is the best cocktail of TV and outdoor that has the power (audience) and prestige (position) to make or break a brand, but cash alone (approx. USD 3.5 million for 15 second spot) does not guarantee position. That…

    Tiffanny Junee

    February 1, 2013
    Advertising, Automotive, Media, The Business of Sport
  • Sportsmanship

    A lesson for all, beautifully articulated by Le Bron James as a man, a father and an athlete. #WhySportMatters

    Tiffanny Junee

    January 30, 2013
    Leadership, sportsmanship
    Le Bron James, Sports Illustrated, sportsmanship
  • Sportsmanship or Competition Failure?

    WARNING: Some sports fans may find the following footage offensive. For die hard competitors, this video could be deemed a sporting failure. Why? Because Ivan settled for second, failing to capitalise on a faltering race leader. However, in sport, as in life, it’s the little things that make all the difference. So if I was…

    Tiffanny Junee

    January 19, 2013
    Brand Management, Etiquette, The Business of Sport
    modern sports, sportsmanship
  • Awkward Social Media Moments

    Relax. We all have them. Awkward Social Media Moments (ASMM) are inevitable. Especially, when most of us can only stumble around the 17 year old web (the World Wide Web was commercialised in 1995) as toddlers, or tweens at best. Facebook is a social utility (just like gas and water?) that enables people to connect…

    Tiffanny Junee

    December 30, 2012
    Communications, Digital Next Comms, Social Capital, Social Media, Twitter
  • 2012: The End Is Near

    Every year the creative souls at JibJab entertain us with their spin on the year that was. Here is 2012’s…Enjoy! :)

    Tiffanny Junee

    December 21, 2012
    Digital Next Comms
    Year In Review
  • To Follow or Not to Follow: Which Twit? Is the Question…

    Twitter’s 2000 follow limit encourages us all to proactively manage our ‘followers’ and dedicated Twitter lists. My modus operandi goes something like this: You pique my interest, for whatever reason, I’ll follow you. :) My follow back policy is equally straight forward: You follow me, I #FB (that’s ‘Follow Back’ for the uninitiated). Why? Well,…

    Tiffanny Junee

    December 4, 2012
    Communications, Digital Next Comms, Social Media, Social Technology, Tactics, Twitter
  • IBRC Conference: Social Media Risk Melbourne, Australia

    Social Media & Footy = The Art of Social from tjunee

    Tiffanny Junee

    November 21, 2012
    Brand Management, Communications, Digital Next Comms, Etiquette, Integrated Marketing Communications, Leadership, Media, Reputation Management, Social Media, Social Technology, Strategic Communications, Strategy, Tactics, The Business of Sport, Twitter
    Communications, marketing, PR, Reputation Management, rugby, Social Media, social technology, Strategic Communications
  • 1 in 7 people on Earth Facebook

    It took a little over 8 years and 1 billion people before Facebook made its first brand ad: Proof that contextually relevant brands and services intrinsically motivate to engagement…? #FoodForThought Not bad for an 8 year old :) According to the New York Times, this is what the first 200 million looked like: Wonder how…

    Tiffanny Junee

    October 4, 2012
    Brand Management, Social Media
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