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Get A Life – Fandom
No, not the Phantom. Fandom. In his book, Textual Poachers, cultural theorist, Henry Jenkins (1992) explores the culture of fandom. An invaluable read for all interested in the nature of the beast that is a ‘Sports Fan’ …
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New Media Advertising: Coca Cola 2020
I was originally excited about this piece of creative. Then I watched it. I am still struggling to see how this is ‘new, let alone something to strive for in 2020 – 8 years in the future! Messaging should always have stretch. Storytelling should always be robust and timeless… Come on corporate lions, let’s think…
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World class talent comes in all shapes and sizes
Talent take note: Know what you want and need, so when you’re challenged… you make the right decision – like Jonathan