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Media Relations Oscars-style
Jennifer Lawrence gives all willing students a lesson in how to showcase your personality, stay on message and enjoy the process even when quality journalism proves elusive.
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Temple Grandin: Building Thinking
An invaluable insight into the workings of an amazing mind. And quite possibly, the best 19 minutes you will spend today. #EmbraceLearnEnjoy
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How do I shut down Twitter?
The mere question rings alarm bells. Moreso when reports out of the recent HMV experience suggest they were the words of HMV’s marketing director as HMV’s official twitter account was hijacked by disgruntled staff. I’m no lawyer, but there is a reason internal communications are structured and handled differently than its external counterpart. There are…
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Organised Crime and Drugs in Australian Sport
When the Australian Commission on Crime released their Organised Crime and Drugs in Australian Sport Report, the heads of all four football codes, as well as, Cricket Australia, presented a united force with the Federal Minister for Sport in Canberra; to present a report limited in scope thanks to ongoing police investigations and judicial enquiries. All…
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Super Bowl 2013: Creative is King
Super Bowl advertising is expensive and represents some of the best known ‘spots’ in global advertising. Traditionally, it is the best cocktail of TV and outdoor that has the power (audience) and prestige (position) to make or break a brand, but cash alone (approx. USD 3.5 million for 15 second spot) does not guarantee position. That…
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Sportsmanship
A lesson for all, beautifully articulated by Le Bron James as a man, a father and an athlete. #WhySportMatters
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Sportsmanship or Competition Failure?
WARNING: Some sports fans may find the following footage offensive. For die hard competitors, this video could be deemed a sporting failure. Why? Because Ivan settled for second, failing to capitalise on a faltering race leader. However, in sport, as in life, it’s the little things that make all the difference. So if I was…
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Tiffanny Junee 
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