Category Archives: Thought Leadership

Our Educators are the Unsung Heroes of C-19

Rightly or wrongly, the responsibility for the daily health and well-being of Australian families rests on the shoulders of our educators. Why? Because our ability as CEO of our households sees us now responsible for feeding, clothing, educating and supporting our children while also managing through the financial complications associated with managing the delicacies of employment in the COVID-19 era.

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C-19 – The world has gone mad. Again…

Now, we must STOP, look, listen, think and then act… The shutdown of global industry could well be a by-product of our sheep mentality, but then again it may not… While the ‘Facts’ evade us, so too does the privilege of making informed decisions in our daily lives. So how do we as individuals, sisters, brothers, parents, grandparents, workers, business

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Stop Nurturing Your e-Brand on social

If you do this… You’re signing up for this… And that’s okay, if you understand how the digital ecosystem works. Since 1920’s Australians have been encouraged to consume. Initially through the power of print media, then radio and television.  Convenience has driven consumption of products and services for a hundred years, but somewhere in the last decade,  you and I

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It’s time to re-think your approach to Social.

I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural

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