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In focusing on the business of Super Bowl this year, I overlooked the athletes and the Hollywood ending to the real life story of a Super Bowl Champion, Baltimore Raven, Michael Oher. As much as I loved The Blind Side , what I love about this pic is how much it teaches us… How one woman’s humanity, enabled a young
Read moreWhen the Australian Commission on Crime released their Organised Crime and Drugs in Australian Sport Report, the heads of all four football codes, as well as, Cricket Australia, presented a united force with the Federal Minister for Sport in Canberra; to present a report limited in scope thanks to ongoing police investigations and judicial enquiries. All but one CEO faltered when
Read moreSuper Bowl advertising is expensive and represents some of the best known ‘spots’ in global advertising. Traditionally, it is the best cocktail of TV and outdoor that has the power (audience) and prestige (position) to make or break a brand, but cash alone (approx. USD 3.5 million for 15 second spot) does not guarantee position. That comes down to creative (and
Read moreWARNING: Some sports fans may find the following footage offensive. For die hard competitors, this video could be deemed a sporting failure. Why? Because Ivan settled for second, failing to capitalise on a faltering race leader. However, in sport, as in life, it’s the little things that make all the difference. So if I was a European-based athletic brand wanting
Read moreSocial Media & Footy = The Art of Social from tjunee
Read moreAn Australian captain, confronting a former Wallaby, in a post match interview. This is disturbing for a number of reasons, although, one wonders how insecure a bloke has to be, to lunge for the jugular in a post-match interview. Although, if you were watching the (delayed) Channel 9 coverage of the Perth test match, you wouldn’t have seen it. Apparently,
Read moreAs London 2012 draws to a close, and we ‘reflect’ on the 16 days that has been, we are reminded that every athlete has a story enveloping the pleasures and pains of sport. Australian Golden Girls Anna Meares (cycling) and Sally Pearson (100m hurdles) have each had their fair share of challenge, only to taste success at London 2012. Anna
Read moreNo, not the Phantom. Fandom. In his book, Textual Poachers, cultural theorist, Henry Jenkins (1992) explores the culture of fandom. An invaluable read for all interested in the nature of the beast that is a ‘Sports Fan’ …
Read moreHere are the slides from my recent presentation at the International Business Review Conference: ‘Web 3.0 Investigating the future of social media: 2012 Forum’ at The Sofitel Wentworth, Sydney, Australia. My fellow Day One presenters included: Alex Brown of Virgin Media (UK), Simon Townsend of Deloitte, Rod McGuiness of the ABC and Sean Herron of NASA (USA). Social Technology &
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Tiffanny Junee 
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