Category: The Business of Sport
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Michael Oher: The Blind Side of Super Bowl
In focusing on the business of Super Bowl this year, I overlooked the athletes and the Hollywood ending to the real life story of a Super Bowl Champion, Baltimore Raven, Michael Oher. As much as I loved The Blind Side , what I love about this pic is how much it teaches us… How one…
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Organised Crime and Drugs in Australian Sport
When the Australian Commission on Crime released their Organised Crime and Drugs in Australian Sport Report, the heads of all four football codes, as well as, Cricket Australia, presented a united force with the Federal Minister for Sport in Canberra; to present a report limited in scope thanks to ongoing police investigations and judicial enquiries. All…
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Super Bowl 2013: Creative is King
Super Bowl advertising is expensive and represents some of the best known ‘spots’ in global advertising. Traditionally, it is the best cocktail of TV and outdoor that has the power (audience) and prestige (position) to make or break a brand, but cash alone (approx. USD 3.5 million for 15 second spot) does not guarantee position. That…
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Sportsmanship or Competition Failure?
WARNING: Some sports fans may find the following footage offensive. For die hard competitors, this video could be deemed a sporting failure. Why? Because Ivan settled for second, failing to capitalise on a faltering race leader. However, in sport, as in life, it’s the little things that make all the difference. So if I was…
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Disturbing post match interview
An Australian captain, confronting a former Wallaby, in a post match interview. This is disturbing for a number of reasons, although, one wonders how insecure a bloke has to be, to lunge for the jugular in a post-match interview. Although, if you were watching the (delayed) Channel 9 coverage of the Perth test match, you…
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Never Say Never
As London 2012 draws to a close, and we ‘reflect’ on the 16 days that has been, we are reminded that every athlete has a story enveloping the pleasures and pains of sport. Australian Golden Girls Anna Meares (cycling) and Sally Pearson (100m hurdles) have each had their fair share of challenge, only to taste…
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Get A Life – Fandom
No, not the Phantom. Fandom. In his book, Textual Poachers, cultural theorist, Henry Jenkins (1992) explores the culture of fandom. An invaluable read for all interested in the nature of the beast that is a ‘Sports Fan’ …
Tiffanny Junee 