Category: Strategic Communications
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Knowledge Production: A Social Process
Jacques Derrida claims that the process of writing is fundamentally changed by the way we write. Marshall McLuhan on the other hand points to the medium as ‘the message’, while German sociologist Niklas Luhmann opines ‘man is not able to communicate; only communication is able to communicate’. Three different men, three different opinions. Nothing new…
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Social Media: Hype or Communications Revolution?
No matter who I am speaking with, everyone wants to know about social media and how to best use it for their business. The most frightening thing for me is the inflexibility from business owners and senior management teams. Used to throwing money at marketing and sales activities, this group of learned corporates expect this…
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Faggot Tweet: Sponsors Speak
Since removing her swimming cap to reveal a ‘marketable face’ and winning three gold medals at the 2008 Beijing Olympics, Stephanie Rice has been the golden girl of Australian swimming. Her success in the pool launching her (willingly or not) into the stratosphere of the modern Australian sporting icon. A proven performer, Rice has a…
Tiffanny Junee 