Category Archives: Digital Next Comms

When Discourse doesn’t match the Social Drapery: Expectations of the Modern Australian Woman.

As an educated, professional, Australian woman – considered by some to be well past marrying age at the ripe old age of 39 and by others as just entering my prime; Ironically, I find this Open Letter to the Editor of the The Princetonian a revelation. Titled, ‘Advice for the young women of Princeton: the daughters I never had’, Princeton

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Progress and Innovation – Fact or Fiction?

When I started writing this post, we were in the middle of the Australian summer storm season. Floods were ravaging the east coast of this great nation and from Queensland, south, everyday Australians like me, were sitting by candlelight with family and friends, as the wind whipped trees to the ground and the driving horizontal rain pounded the dehydrated earth.

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Air New Zealand Marketing = One of the Best

Air NZ are fabulous at integrated marketing communications. The Bear Grylls safety brief is the latest example of how a company makes old information we’ve all heard a million times, fun, relevant and engaging. The Bear Essentials of Safety. Check out our latest safety video starring @beargrylls #AirNZBear youtube.com/watch?v=LnM7xu… via @flyairnz — Air New Zealand (@FlyAirNZ) February 26, 2013

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Forget the rest: OREO take out Super Bowl 2013 Ad of the season

Only minutes after a post Beyonce power failure sent half the stadium into pitch darkness and the Ravens and 49ers back to the dressing sheds, the clever kids at Oreo tweeted this advertising gem. Contextually relevant marketing communications – what’s not to love?

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Awkward Social Media Moments

Relax. We all have them. Awkward Social Media Moments (ASMM) are inevitable. Especially, when most of us can only stumble around the 17 year old web (the World Wide Web was commercialised in 1995) as toddlers, or tweens at best. Facebook is a social utility (just like gas and water?) that enables people to connect with friends (strong ties), strangers

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To Follow or Not to Follow: Which Twit? Is the Question…

Twitter’s 2000 follow limit encourages us all to proactively manage our ‘followers’ and dedicated Twitter lists. My modus operandi goes something like this: You pique my interest, for whatever reason, I’ll follow you. 🙂 My follow back policy is equally straight forward: You follow me, I #FB (that’s ‘Follow Back’ for the uninitiated). Why? Well, because… in the Twitterverse, 1.

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Future Social Government, Canberra, Australia

The last time I spoke about sport and social media, Black Caviar provided the living breathing example of how great sports brands can tweet. Today, Quade Cooper’s weekend tweets provided a great example of twi-versations that occur during an employer/ employee divide. Noone likes an unhappy workplace, however, two tweets can say a lot about a person and a company.

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