Tiffanny Junee

PR & Web 2.0

Running through the electronic archive of my public corporate life at various stages it’s easy to overlook the successes and key lessons learnt. I recently found this while googling and giggled out loud. Yes, I google’d myself and no it’s not narcissistic (maybe a little), but it’s also Step #1 in proactive reputation management. Not surprisingly,…

Tiffanny Junee

October 4, 2010

Brand Management, Digital Next Comms, Management, PR, Reputation Management, Strategic Communications

The other side of a sporting life

In the mid 90’s I was waiting with Mum, Dad and Jo (my sister-in-law) for my brother, Darren, to emerge from the dressing rooms. It was footy season, and a leisurely wait in the cold outside the members entrance at the Sydney Football Stadium was pretty much our routine. It was during one of these…

Tiffanny Junee

September 30, 2010

The Business of Sport

Bad News Comes in Small Bytes

According to The Times…Bad News Comes in Small Bytes

Tiffanny Junee

September 26, 2010

Google, Thought Leadership

Knowledge Production: A Social Process

Jacques Derrida claims that the process of writing is fundamentally changed by the way we write. Marshall McLuhan on the other hand points to the medium as ‘the message’, while German sociologist Niklas Luhmann opines ‘man is not able to communicate; only communication is able to communicate’. Three different men, three different opinions. Nothing new…

Tiffanny Junee

September 22, 2010

Google, Social Media, Social Technology, Strategic Communications, Thought Leadership, Trends, Twitter

knowledge production, Luhmann, social software

Strap Lines & Sponsored Sports Properties: CHEAT LEGAL

Cheat legal that’s the advertising strapline for SKINS an Australian company that provides elite performance sportswear. By association, it is also the associated message of over 33 leading sports associations and clubs in Australia and New Zealand including: the Australian Rugby Union, Sydney City Roosters and Grand Final winners St George Illawarra. Are they serious?…

Tiffanny Junee

September 18, 2010

Advertising, Sports Organisations

Social Media: Hype or Communications Revolution?

No matter who I am speaking with, everyone wants to know about social media and how to best use it for their business. The most frightening thing for me is the inflexibility from business owners and senior management teams. Used to throwing money at marketing and sales activities, this group of learned corporates expect this…

Tiffanny Junee

September 17, 2010

Brand Management, Communications, Digital Next Comms, Integrated Marketing Communications, PR, Reputation Management, Social Media, Social Technology, Strategic Communications, Strategy, Tactics, The Business of Sport, Thought Leadership, Trends, Twitter

Age has nothing to do with it

A former colleague of mine sent me this clip today. It’s from the UN Climate conference in Rio in 1992, yet it’s message still resonates today. How far have we come really? How much of what she raises remains a concern in the present day? We place ourselves at the top of the food-chain. I…

Tiffanny Junee

September 16, 2010

International Relations, Language, Leadership, Social Capital, Thought Leadership

Another day, another academic adventure

To view spaces like Foucault, write like McLuhan, engage audiences like Shirky with the earning potential of Zuckerberg… now that’s my idea of best practice. In over a decade of corporate living, looking back through the eyes of academic inquiry, only now do I see the simplicity of the modern corporate structure embedded with the…

Tiffanny Junee

September 14, 2010

Thought Leadership

Rugby: What’s Changed? Same People, Same Game, New Media?

In 1996, I was a whet-behind the ears rugby features writer. John O’Neil was the new kid at the ARU – a finance bloke – who wouldn’t last long.. David Campese played his 100th test (unheard of in those days), a young kid called Stephen Larkham was plucked from rugby obscurity for a tour of…

Tiffanny Junee

September 13, 2010

Social Media

Mentoring Generation Next

I’ve had a first hand look at the managers of the future and it’s terrifying. Seriously, it’s like watching a train wreck. So not surprisingly, it got me thinking… Generation Y through to Next are the most connected generations in human history. By that I mean, they are technologically and informationally the best connected. What they choose to do…

Tiffanny Junee

September 10, 2010

Google, Leadership, Management, Strategy, Thought Leadership