Category: Social Media
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A reminder why I have this blog…
It has been a long-time since I played phone-tag with an athlete for an interview, and yet I remain tied to this business called sport. By birth (and not through any exceptional athletic prowess of my own) I am intimately woven into the fabric of professional sport. Not only the public performance part, but the…
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Knowledge Production: A Social Process
Jacques Derrida claims that the process of writing is fundamentally changed by the way we write. Marshall McLuhan on the other hand points to the medium as ‘the message’, while German sociologist Niklas Luhmann opines ‘man is not able to communicate; only communication is able to communicate’. Three different men, three different opinions. Nothing new…
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Social Media: Hype or Communications Revolution?
No matter who I am speaking with, everyone wants to know about social media and how to best use it for their business. The most frightening thing for me is the inflexibility from business owners and senior management teams. Used to throwing money at marketing and sales activities, this group of learned corporates expect this…
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Rugby: What’s Changed? Same People, Same Game, New Media?
In 1996, I was a whet-behind the ears rugby features writer. John O’Neil was the new kid at the ARU – a finance bloke – who wouldn’t last long.. David Campese played his 100th test (unheard of in those days), a young kid called Stephen Larkham was plucked from rugby obscurity for a tour of…
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Faggot Tweet: Sponsors Speak
Since removing her swimming cap to reveal a ‘marketable face’ and winning three gold medals at the 2008 Beijing Olympics, Stephanie Rice has been the golden girl of Australian swimming. Her success in the pool launching her (willingly or not) into the stratosphere of the modern Australian sporting icon. A proven performer, Rice has a…
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Dinner talk – social media
>I had forgotten how interesting (and by that I mean random) dinner party conversations can be. Last night, I sat next to a lovely couple at a dinner and after introductions settled into a discussion about the pros and cons of social media. And dare I say it, but I think I discovered one of…
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Why football wants to ban Twittering…
> Over in the UK, Leicester rugby boss Cockerill did it earlier this month and back here in the colony, the NRL’s Penrith Panthers recently had to defend themselves against having done it. So what is IT? And why is IT such a big deal? IT is social media: sites like twitter.com and facebook.com.If you’re a marketer,…
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Academic Crush #1: Clay Shirky
Everywhere I go at the moment, I keep bumping into Clay Shirky. The man who could well be Tom Hanks’ long lost twin (close your eyes and listen, you’ll see what I mean) is arguably one of the most engaging new media theorists of our day. A real social media expert, who doesn’t use the…
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The internet, HTML: a Western invention?
In discussing Jacques Derrida’s theories on the process and impact of writing on texts, in the greater debate of textuality, I couldn’t help but be drawn into thoughts on production and consumption, more specifically, the production of the internet and the world wide web as western technologies. Chinese students generously sharing and taking the time…
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What is Media?
Twenty-first century media is global, social, ubiquitous and cheap and has transferred to an amateur media environment where the ‘audience’ are now full participants (Clay Shirky, 2010). What Shirky is describing is a move away from traditional media and communications practice, that was structured around the principle of control. Traditionally, key corporate messages were distributed from business…
Tiffanny Junee 