Everywhere I go at the moment, I keep bumping into Clay Shirky.

The man who could well be Tom Hanks’ long lost twin (close your eyes and listen, you’ll see what I mean) is arguably one of the most engaging new media theorists of our day.  A real social media expert, who doesn’t use the cheesy title of one.

It’s hard not to love how Shirky’s brain works – and I suspect that is mostly because of the eloquence of his thoughts.

So why is Clay Shirky academic crush #1?

For me Shirky personifies the mechanics of the technical within the constructed communications networks of traditional media businesses. He embodies the new media mindset, for which the majority still struggle with the concept of ceding control, let alone grasp.

By Tiffanny Junee

Tiffanny has a background in strategic integrated marketing and media communications. Her most recent projects include: Digital Media Academy - a 24/7 personal digital mentor @home @work @school @play Our School Online - a social justice start up embedding equity into the new NSW curriculum. Tiffanny lectures in Social Marketing, Crisis Communications, Social Issues Marketing and Leadership Communications @SydneyUni. A former editor and rugby union journalist, Tiffanny is always writing. Her current multi-platform projects include Australian-based generational thriller 'The Point' (think Thorn birds meets Mission Impossible).