Category: Thought Leadership

• Mentoring Generation Next

  I’ve had a first hand look at the managers of the future and it’s terrifying. Seriously, it’s like watching a train wreck. So not surprisingly, it got me thinking… Generation Y through to Next are the most connected generations in human history. By that I mean, they are technologically and informationally the best connected. What they choose to do…

  Tiffanny Junee

  September 10, 2010

  Google, Leadership, Management, Strategy, Thought Leadership

• Faggot Tweet: Sponsors Speak

  Since removing her swimming cap to reveal a ‘marketable face’ and winning three gold medals at the 2008 Beijing Olympics, Stephanie Rice has been the golden girl of Australian swimming. Her success in the pool launching her (willingly or not) into the stratosphere of the modern Australian sporting icon. A proven performer, Rice has a…

  Tiffanny Junee

  September 8, 2010

  PR, Reputation Management, Social Media, Strategic Communications, The Business of Sport, Thought Leadership

  Social Media, sponsorship, stephanie rice

• New media in play: The Old Boys Rugby Choir

  Last Saturday night, Australia’s modern-day swagman, John Williamson, was accompanied by a group of 35+ well-meaning ex-rugby players to sing the national anthem prior to the Australia v New Zealand Tri Nations test match in Sydney. Calling themselves The Old Boys Rugby Choir, they unashamedly earned their stripes to sing their (tone deaf) hearts out…

  Tiffanny Junee

  September 6, 2010

  Social Capital, social sports, Sports Organisations, The Business of Sport, Thought Leadership

• Introduction to Social Network Analysis

  Tiffanny Junee

  September 2, 2010

  Thought Leadership

• Why should brands bother with Twitter? This table says why | Social Media Today

  Tiffanny Junee

  September 2, 2010

  Thought Leadership, Twitter

• Academic Crush #1: Clay Shirky

  Everywhere I go at the moment, I keep bumping into Clay Shirky. The man who could well be Tom Hanks’ long lost twin (close your eyes and listen, you’ll see what I mean) is arguably one of the most engaging new media theorists of our day.  A real social media expert, who doesn’t use the…

  Tiffanny Junee

  September 1, 2010

  Social Media, Thought Leadership

• The internet, HTML: a Western invention?

  In discussing Jacques Derrida’s theories on the process and impact of writing on texts, in the greater debate of textuality, I couldn’t help but be drawn into thoughts on production and consumption, more specifically, the production of the internet and the world wide web as western technologies. Chinese students generously sharing and taking the time…

  Tiffanny Junee

  September 1, 2010

  Media, Social Media, Thought Leadership

• Dissertation: the process of not knowing enough yet…

  Settling back into the adult world from academia is a process. Keeping a foothold in both the professional and the academic is a privilege, a pleasure (and an all consuming pain) I would recommend. Now that new specs enable faster, more fluid consumption of texts, the momentum of my research and processing of inter-related concepts,…

  Tiffanny Junee

  August 31, 2010

  Thought Leadership

• What is Media?

  Twenty-first century media is global, social, ubiquitous and cheap and has transferred to an amateur media environment where the ‘audience’ are now full participants (Clay Shirky, 2010). What Shirky is describing is a move away from traditional media and communications practice, that was structured around the principle of control. Traditionally, key corporate messages were distributed from business…

  Tiffanny Junee

  August 25, 2010

  Social Media, Thought Leadership

• Social Media Revolution

  Tiffanny Junee

  August 25, 2010

  Social Media, Thought Leadership