Category: The Business of Sport

• The other side of a sporting life

  In the mid 90’s I was waiting with Mum, Dad and Jo (my sister-in-law) for my brother, Darren, to emerge from the dressing rooms. It was footy season, and a leisurely wait in the cold outside the members entrance at the Sydney Football Stadium was pretty much our routine. It was during one of these…

  Tiffanny Junee

  September 30, 2010

  The Business of Sport

• Social Media: Hype or Communications Revolution?

  No matter who I am speaking with, everyone wants to know about social media and how to best use it for their business. The most frightening thing for me is the inflexibility from business owners and senior management teams. Used to throwing money at marketing and sales activities, this group of learned corporates expect this…

  Tiffanny Junee

  September 17, 2010

  Brand Management, Communications, Digital Next Comms, Integrated Marketing Communications, PR, Reputation Management, Social Media, Social Technology, Strategic Communications, Strategy, Tactics, The Business of Sport, Thought Leadership, Trends, Twitter

• Faggot Tweet: Sponsors Speak

  Since removing her swimming cap to reveal a ‘marketable face’ and winning three gold medals at the 2008 Beijing Olympics, Stephanie Rice has been the golden girl of Australian swimming. Her success in the pool launching her (willingly or not) into the stratosphere of the modern Australian sporting icon. A proven performer, Rice has a…

  Tiffanny Junee

  September 8, 2010

  PR, Reputation Management, Social Media, Strategic Communications, The Business of Sport, Thought Leadership

  Social Media, sponsorship, stephanie rice

• New media in play: The Old Boys Rugby Choir

  Last Saturday night, Australia’s modern-day swagman, John Williamson, was accompanied by a group of 35+ well-meaning ex-rugby players to sing the national anthem prior to the Australia v New Zealand Tri Nations test match in Sydney. Calling themselves The Old Boys Rugby Choir, they unashamedly earned their stripes to sing their (tone deaf) hearts out…

  Tiffanny Junee

  September 6, 2010

  Social Capital, social sports, Sports Organisations, The Business of Sport, Thought Leadership

• 1995 – The dawning of a new corporate media/organised sports relationship in Australia

  In 1995 two things happened: the amateur sport of rugby union officially turned professional and the world wide web was born for broader public consumption. In the southern hemisphere, the rugby union governing bodies of Australia, New Zealand and South Africa, formed  the business collective,  SANZAR self-appointed administers of a new international provincial competition known…

  Tiffanny Junee

  August 26, 2010

  The Business of Sport

• This Business Called Sport

  It has been a long-time since I played phone-tag with an athlete for an interview, and yet I remain tied to this business called sport. By birth (and not through any exceptional athletic prowess of my own) I am intimately woven into the fabric of professional sport.  Not only the public performance part, but the…

  Tiffanny Junee

  March 27, 2010

  Social Media, The Business of Sport