Category: Integrated Marketing Communications

• Future Social Government, Canberra, Australia

  The last time I spoke about sport and social media, Black Caviar provided the living breathing example of how great sports brands can tweet. Today, Quade Cooper’s weekend tweets provided a great example of twi-versations that occur during an employer/ employee divide. Noone likes an unhappy workplace, however, two tweets can say a lot about…

  Tiffanny Junee

  September 24, 2012

  Digital Next Comms, Integrated Marketing Communications, Olympics, Social Media, Social Technology, Sports Organisations, Strategic Communications, Strategy, Twitter

  Social Media, social technology, Web 3.0 sport

• The Power of One: Creates Humanity, Delivers Justice

  KONY 2012 from INVISIBLE CHILDREN on Vimeo.

  Tiffanny Junee

  March 7, 2012

  Integrated Marketing Communications

  KONY 2012

• Augmented Reality Fashion for a Cause

  This is a great campaign by Leo Burnett in Moscow. It highlights the paradigm shift of marketers from monologue to dialogic interaction and articulates an intrinsic understanding about the way mass audiences access, process and act upon new information.  It’s all about the senses: How does it look and make me feel? How does it sound…

  Tiffanny Junee

  October 4, 2010

  Integrated Marketing Communications

• Social Media: Hype or Communications Revolution?

  No matter who I am speaking with, everyone wants to know about social media and how to best use it for their business. The most frightening thing for me is the inflexibility from business owners and senior management teams. Used to throwing money at marketing and sales activities, this group of learned corporates expect this…

  Tiffanny Junee

  September 17, 2010

  Brand Management, Communications, Digital Next Comms, Integrated Marketing Communications, PR, Reputation Management, Social Media, Social Technology, Strategic Communications, Strategy, Tactics, The Business of Sport, Thought Leadership, Trends, Twitter